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11-09-2020 18:52:00 | Door: Administrator | Hits: 6392967 | Tags:

M-net, miecom bring fiber optic internet to Altenmünster, Germany
29-04-2022 | 16:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
25-03-2022 | 07:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
25-03-2022 | 07:48:35
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
24-03-2022 | 07:40:44
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
24-03-2022 | 07:25:23
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media
17-03-2022 | 06:37:48
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.
WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content
14-03-2022 | 07:58:58
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.
[eMarketer] Traffic is the most important attribute for retail media networks
11-03-2022 | 07:31:15
The first ever eMarketer  US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.
[eMarketer] Netflix leads in usage, but are viewers paying up?
10-03-2022 | 07:29:00
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.
[eMarketer] Streaming services are rapidly branching out and bundling up
09-03-2022 | 07:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.
Limelight to acquire Yahoo’s content delivery platform Edgecast
08-03-2022 | 08:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.
[eMarketer] How content creators expand their influence beyond social media
04-03-2022 | 07:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.
O2 and Serviceplan Bubble create campaign on home internet offer
03-03-2022 | 07:38:43
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a  longer-form film shown in German cinemas.
RTL Group combines businesses to create an international advertising sales champion
02-03-2022 | 08:20:38
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.
Share of digital mobile ad spend expected to reach 70 per cent by 2026, report
02-03-2022 | 07:56:02
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.
[eMarketer] What digitally savvy Gen Z consumers expect from brands
02-03-2022 | 07:31:00
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
25-02-2022 | 08:17:56
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.
[Vacancy] ViacomCBS is looking for a Content Coordinator
25-02-2022 | 07:57:49
ViacomCBS is directly looking for a Content Coordinator
[eMarketer] YouTube is the number one US app for shorter videos
25-02-2022 | 07:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long
[eMarketer] Southeast Asia sees the fastest digital sales growth in the world
23-02-2022 | 07:43:37
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
ViacomCBS unveils new company name, global content slate and expansion plans for Paramount+
22-02-2022 | 08:04:00
ViacomCBS has announced that the global media company will become Paramount Global (referred to as "Paramount") bringing together its leading portfolio of premium entertainment properties under a new parent company name.
Google announces privacy sandbox for Android
22-02-2022 | 07:47:42
Google’s existing Privacy Sandbox initiatives only included the Chrome ecosystem. With this latest announcement Google is extending this to the Android ecosystem.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
16-02-2022 | 07:09:20
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
[eMarketer] Ecommerce shoppers are moving to mobile
16-02-2022 | 06:55:31
US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.
1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal
15-02-2022 | 17:06:34
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.
Youtube adds new tools targeting content creators
15-02-2022 | 16:45:34
YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.
Global location based advertising (LBA) market to reach $133 billion by 2026, report
08-02-2022 | 07:22:24
Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
02-02-2022 | 07:46:00
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
[eMarketer] Social networks that have excelled at holding users’ attention
02-02-2022 | 06:46:38
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.
Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report
28-01-2022 | 08:44:00
With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
28-01-2022 | 08:41:04
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
28-01-2022 | 08:38:05
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.
LG Ads Solutions introduces suite of guaranteed outcome-based media offerings with third-party validation
28-01-2022 | 08:29:37
Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.
TikTok named world's fastest growing brand by Brand Finance Global 500 2022 report
26-01-2022 | 07:40:47
Tripling in brand value over the past year, TikTok has been named the world's fastest-growing brand by a new report.
Gather launches tool to eliminate digital ads from the internet
26-01-2022 | 07:19:57
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
Shopping on Social Media platforms to reach $1.2 trillion globally by 2025, Accenture study
21-01-2022 | 06:10:00
Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025. 
Belgium shopping platform Bol.com invests in Wallonia and Brussels with the launch of a French-language website
20-01-2022 | 08:08:45
Belgian-Dutch shopping platform bol.com has launched its French-language website. For example, the Ahold Delhaize subsidiary is now also switching up a gear in French-speaking Belgium.
Dentsu partners with Microsoft to launch Cloud Studio
19-01-2022 | 08:15:48
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
ViacomCBS and Comcast announce content distribution agreements
14-01-2022 | 07:44:57
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
Outbrain partners with Vivo to provide recommendations across browser newsfeeds
13-01-2022 | 08:06:48
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
12-01-2022 | 06:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
April Lane named E-Commerce Officer of Hearst
11-01-2022 | 13:08:41
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.
[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales
06-01-2022 | 07:42:41
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.
[Column] Rémon Bloemberg: The Bounce Rate Bible
04-01-2022 | 13:03:00
But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.
Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
04-01-2022 | 08:13:44
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.
Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy
23-12-2021 | 07:41:13
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.
Triton Digital announces expansion of podcast reports to Canada
17-12-2021 | 07:51:19
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.
ICE announces Peter de Mönnink as new CEO
16-12-2021 | 11:43:00
ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.
YouTube agency Team5pm launches in Scandinavia
15-12-2021 | 15:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
fuboTV completes acquisition of French live TV streaming company Molotov SAS
09-12-2021 | 07:10:38
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.
VICE News unveils first ever global desk to cover extremism
07-12-2021 | 11:13:42
VICE News announced the launch of The VICE News Extremism Desk, a first-of-its-kind, multi-platform desk covering terrorism, ethnonationalism, white supremacy, Neo-Nazism, militias, and dangerous religious hate groups.
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
03-12-2021 | 10:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
Tesco launches media and insight platform to help brands engage with customers
01-12-2021 | 13:57:02
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
30-11-2021 | 15:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
26-11-2021 | 12:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
Financial insights and media company Investor Scene launches in Canada
25-11-2021 | 14:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.
Muck Rack database reveals how many listeners every active podcast has
24-11-2021 | 15:08:14
This latest addition to the leading Public Relations Management (PRM) software builds on Muck Rack’s initial podcaster database launch and brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution.
ViacomCBS announces new global deal with Twitter
23-11-2021 | 15:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.
ITV and Virgin Media O2 announce  long term commercial partnership
18-11-2021 | 13:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
DoubleVerify launches publisher solution in Europe
17-11-2021 | 15:22:56
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
17-11-2021 | 15:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
17-11-2021 | 11:00:46
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
Global streaming market still growing, up 21 per cent worldwide, Conviva data
08-11-2021 | 13:22:10
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
Yahoo and Tubi partner to streamline connected TV planning and buying
26-10-2021 | 09:58:46
Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV
[eMarketer] LinkedIn exits Chinese market
20-10-2021 | 16:05:31
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
Berlin-based on-demand delivery startup Gorillas secures close to $1b Series C funding round
20-10-2021 | 09:50:00
Gorillas, the European market player in instant on-demand grocery delivery, has successfully raised close to $1 billion in Series C funding round.
[eMarketer] TikTok reaches one billion monthly users
29-09-2021 | 14:27:31
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
22-09-2021 | 17:11:59
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
17-09-2021 | 12:14:00
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
02-09-2021 | 17:04:29
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
Maven adopts Verizon Media’s identity solution to drive relevance and trust
09-07-2021 | 16:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
Orange Ventures invests in French online media outlet and content producer Brut.
08-07-2021 | 16:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
[eMarketer] US news outlet shift to subscription model in revenue diversification drive
08-07-2021 | 16:55:43
The recent announcement by American media outlet USA Today that it is moving to subscription model for many of its stories is the latest indication of the growing focus by major news outlet to transition to digital media.
[eMarketer] Social commerce in US exceeds $30 billion, China still king
07-07-2021 | 14:24:59
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 
ViacomCBS announces enhanced streaming content leadership structure
25-06-2021 | 12:56:25
This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
25-06-2021 | 12:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Interactive Advertising Bureau of Canada picks Quantcast Choice as Its Consent Management Platform
24-06-2021 | 15:16:30
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
TikTok launches new tools to tackle bullying
27-05-2021 | 16:02:49
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.
Introducing Outbrain Academy: Now available On-Demand and Online for Free
20-05-2021 | 11:25:00
Outbrain Academy is designed specifically to help grow your marketing skills in an area that is experiencing huge growth: Native Advertising.
Havas Media launches platform targeting underrepresented content producers
05-05-2021 | 13:13:10
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
Publicis Sapient, Epilson and Adobe partner to personalize customers’ experience
30-04-2021 | 17:02:17
Epsilon and Publicis Sapient are expanding Publicis Groupe’s their relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.
TikTok launches commerce ad offerings to assist brands retarget users
19-04-2021 | 15:27:18
The new ad formats are similar to TikTok’s commerce tools available on Douyin, the Chinese version of the app.
SpotX expands privacy-compliant audience data technology for CTV
16-04-2021 | 15:13:57
SpotX has announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
Verizon Media launches identity free advertising solution
15-04-2021 | 11:00:35
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Intracto Group acquires media agency Zoekhelden
15-04-2021 | 09:28:05
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Kantar partners with Streamhub to strengthen on-demand video audience analytics
14-04-2021 | 14:00:33
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Let’s get Reel
13-04-2021 | 14:38:00
Ask anyone which social media platform boomed in 2020, they’ll say TikTok. Ask us which platform responded the fastest, we’ll say Instagram.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Braze continues global expansion with launch in Germany
23-03-2021 | 14:50:00
Braze, a comprehensive customer engagement platform, announced its launch in Germany to support and accelerate its footprint in the DACH region.


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