Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.
Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).
Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.
Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.
Kantar, the world’s data-driven analytics and brand consulting company, has announced the appointment of Andy Doyle to the position of Chief People Officer.
Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
Reprise Commerce Canada looks at how eCommerce and Amazon impacts a brand’s media strategy and profitability
Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability
These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.
605, a television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.
Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.
Telehealth gave millions of US adults access to care services in 2020.
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.
Mobile advertising market is poised to grow by $111.58 billion during 2021-2025 progressing at a compounded annual growth rate of 10% during the forecast period according to a report by Research and Markets.
Fintechs raised $30.79 billion across 657 deals, a staggering 30% rise on the first quarter. The total funding for 2021 already exceeds all funding raised during the entirety of 2020, according to CB Insights.
Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a ‘slight’ increase in expenditure.
Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery.
The Canadian team at Reprise Commerce, recently presented a new Canadian study called RETHINK eCOMMERCE: Staying Ahead of Canadian Online Shopping Behaviours.
The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021 at a compound annual growth rate (CAGR) of 9.7% according to the latest report by Research and Markets.
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
Social commerce sales in the US have been on an upward trajectory, and are estimated to reach $36.62 billion in 2021, marking a 35.8 per cent growth.
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
American retail corporation Target has defied odds to post phenomenal ecommerce growth. This year, its US ecommerce sales will hit $18.64 billion, almost as much as all its US ecommerce sales from 2016 to 2019 combined according to eMarketer.
Fremantle is directly looking for a Content Researcher/Copywriter in Amsterdam
Global spending on advertisement is projected to grow by 10.6% year over year in 2021, going by forecasts from from media agencies Dentsu Aegis, GroupM, Magna, and Zenith.
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.
Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.
The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
The creator economy has been on a meteoric rise with marketers and social platforms in spirited efforts to work with them. This has opened a world of opportunities for creators to earn beyond brand partnerships.
The 2021 study, which measures brand ‘meaning’ in functional, personal and collective terms, shows that 75% of brands could disappear overnight and most people wouldn’t care, or would easily find a replacement.
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
The data suggests that marketers’ expectations have changed; seeking roles and career opportunities that reflect fundamental shifts brought about by the pandemic.
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
The study outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways.
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Kantar, the evidence-based insight and consulting company, has announced that Forrester has included it in in recent reports on customer analytics and marketing measurement solution providers.
Influencer marketing continues to make inroads in today’s marketing mix with brands keen to include creators in their media plans, a departure from the past when their roles were underestimated.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
Digital video ad spending in Canada reached a new milestone in 2020 when it overtook TV ad outlays for the first time.
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.
The latest IPA Bellwether survey results point to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity.
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Media owners will now be able to use Streamhub’s enterprise platform to analyse any digital video content that integrates Kantar’s video-tagging technology.
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
The global digital-out-of-home advertising market reached a value of $ 41.06 Billion in 2020 according to a recent report by Research and Markets.
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
The growth of digital PR and communications continued unabated in 2020 according to a new report published by the Public Relations and Communications Association (PRCA).
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
Nielsen Holdings has announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
The research shows how the pandemic has accelerated many of the long-term trends facing brands.
ViacomCBS is directly looking for a Manager Bi & Research EMEAA (Temporary)
While setting up the framework for offering loyalty programme remains a challenge for retailers, it has proven effective for retailers to earn new clients while cultivating relationships both short and long term.
For the first time in history, China overtook the US in 2020 as the Euro Area's (EA) top trading partner.
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
Kantar, the world’s data, insights and consulting company, has announced the addition of Jeremy Schwartz, former CEO of The Body Shop and Pandora, to the leadership team of Kantar’s Sustainable Transformation Practice.
Consumers are more frequently and collectively demanding brands drive purpose and positive change, leaving nobody safe from call-out culture and backlash for less ethical decisions.
IPG Mediabrands has released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising.
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Top level support, the freedom to take decisions and investment in training are critical enablers for achieving real change and creating a marketing organisation that is future fit, according to a new report from WFA.
As companies continue to introduce new ways to handle bullies, over half of US adults have expressed their opinions on the subject insisting that bullies should be dealt with once and for all.
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Isobar has launched a whitepaper to provide insights and inspiration specifically for CMOs in the automotive industry.
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime)
Marketers have long created multiple video ad lengths but with more innovative technology, there is now ability to deliver those ads in a desired sequence.
Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.
The world's influencer marketing platform industry is projected to grow from $6,015 million in 2020 to $24,076 million by 2025, at a Compounded annual growth rate of 32 per cent during the forecast period.
Expanding on Isobar’s annual Augmented Humanity report, the cross-dentsu effort explores consumer-driven trends that provide businesses and brands with new opportunities.
Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Mike Shehan, co-founder and CEO at SpotX SpotX, the global video advertising platform, has announced the release of its “2021 Global Video Advertising Trends” report.
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users
Kantar, the global data, insights and consulting company has announced the appointment of Chris Petranto to Global Head of Kantar Analytics.
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
MeMo² is directly looking for a Brand & Crossmedia Research Consultant (fulltime).
MeMo² is directly looking for a Python Developer for Automatization (Part-time).
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Ascend2, a market research firm, in partnership with Verse, today unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales.
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.
Isobar’s exclusive study of over 1350 global Chief Marketing Officers, CMOs, has assessed the evolution of customer experience design in the age of Covid-19 and beyond.
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals a significant lack of digital skills among just over 500 marketers working in the charity sector.
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19.
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
For the first time in its 13-year history, the renowned Global Innovation Index includes brand value as one of its core indicators.
Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements, study
Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives.