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In-game advertising market to grow $17.6 billion by 2030, report
In-game advertising market share growth is anticipated to benefit from rising interest in social and mobile gaming. Commercials, cutscenes, billboards, and backdrop graphics may all be used in desktop and mobile games to incorporate advertising.
Global public relations tools market to reach $29.5 billion by 2030, report
Taking into account the ongoing post pandemic recovery, growth in the Content Creation & Distribution segment is readjusted to a revised 9.8% CAGR for the next 8-year period.
Airport advertising is effective and drives frequent flyers to act after ad exposure, study
With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.
Over half of PR practitioners lack confidence in their data literacy skills, study
Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.
Havas study explores the hyper-personalized purpose era for brands
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.
Music streaming platforms have added over 330 million subscribers in the past five years, report
As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.
AI sector to become a trillion-dollar market in the next 5 years, report
With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.
Gen Z expects advertising to be purpose-driven, unobtrusive and entertaining, study
The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.
World’s 25 largest agency companies and the state of the agency market
WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.
WFA launches Sustainable Marketing 2030 report to close the gap between intent and action
Sustainable Marketing 2030 identifies a greater ambition to transform with 90% of marketers agreeing that sustainability agendas must be more ambitious and 94% saying marketers need to act more bravely and experiment to drive transformative change.
The global AdTech market to reach $1.9 trillion by 2028, report
Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. The market is evolving significantly, with various important trends transforming and reshaping the industry.
Pairing media placement with quality creative drives stronger ad effectiveness, study
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative.
Nearly two-thirds of gamers spend at least two hours a week watching free ad-supported streaming, study
LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs.
Over two-thirds of shoppers notice OOH ads enroute to retailers, study
Highlighting OOH's ability to influence buying behavior, the research shows 42 percent of consumers reporting that OOH ads directly impact their in-person shopping decisions
Dentsu launches global sports analytics offering
Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry.
New Zealand is a nation of news junkies, Nielsen research
Those aged 45 and over are more likely than the rest of the population to consume news from more than just one media source, often using a mix of print and online news brands.
Influencers can switch people on to sustainable living, Unilever study
Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.
Storytelling ads resonate best for co-listeners, study
To uncover what marketers need to know about co-listening (the act of sharing digital audio experiences with one or more people), MAGNA’s Media Trails unit partnered with Spotify Advertising on new research: “The Togetherness Effect: Why Brands Should Be Paying Attention to Co-Listening.”
Nielsen reveals key Brand Lift drivers for emerging media channels
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
Internet disruptions cost e-commerce retailers millions annually, study
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.
Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.
Ad-filtering users are more likely to influence purchase decisions, study
The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.
One billion new online shoppers to enter the market in the next decade, study
A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.
The global smart advertising services market to reach $1.8 by 2030, report
Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.
Two out of three journalists have been impacted by economic uncertainty, report
Half of journalists cited disinformation and lack of funding as top concerns, followed by trust in journalism (40%) and lack of time to cover stories thoughtfully (33%).
Digital ads which evoke strong emotions are four times more likely to drive brand equity, research
New analysis from Kantar, the data and analytics company, and Emotion AI pioneer, Affectiva, a Smart Eye company, finds digital ads that generate strong emotions in consumers are four times more impactful.
Generation Z is influencing ad spend and shaping the future of media, report
They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed.
A quarter of comms leaders refuse to embrace AI despite wave of interest, Tracker
The study follows a recent surge in interest in AI within PR practice. Despite this interest, the majority of communications leaders appear slow to grasp its potential with more than half of respondents admitting to never using the technology.
Global mobile advertising market to grow by $290 billion between 2022 and 2027, report
The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.
Fifty percent of TV viewers shop on mobile devices while watching awards shows, study
60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.
Privacy outweighs personalization in digital advertising, report
The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.
Nearly half of all consumers likely to engage with enhanced CTV ad formats, report
Enhanced CTV ads include those that use dynamic QR codes, change messaging based on time of day, are location specific or use weather to trigger relevant creative.
Emplifi reveals how marketers can maximize reach on social media to engage with the modern consumer
The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies
New study by MAGNA and Channel Factory explores the grey area of content in online advertising
The study explored the nuances in video types, and how they relate to consumers’ perceptions of the brand that is advertising against this content
Similarweb estimates 100 fastest-growing digital brands of 2022
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.
Despite economic downturn 60 per cent of leaders plan to increase ad spend, report
Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.
Amidst uncertainty, advertising agencies see bright spots and warning signs in 2023, report
Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
Total UK marketing budgets continue to grow despite looming UK recession, report
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest Q4 2022 IPA Bellwether Report signalled another quarter of total marketing budget growth across the final three months of 2022.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
78 per cent of small businesses say TikTok ads drive profits, research
More and more consumers are turning to TikTok search over Google to find their next local boutique or restaurant.
[eMarketer] 30 per cent of advertisers are cutting their 2023 budgets
Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.
Innovative subscription models drive global audio streaming services market, report
Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices.
62 per cent of consumers play games on their mobile devices, research
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the results of the company’s mobile gaming study, “Understanding Consumer Mobile Gaming Habits and Preferences.”
Sale of game consoles drive video gaming industry, report
The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade.
Holiday programming still remains a key avenue for advertisers to reach audiences, research
The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.
Culturally focused audio ads drive brand relevance among growth audiences, research
The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth.
[Marketing Week] Bob Koigi: Industry players' expectations of 2023
As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.
Advertisers believe they are still getting great value from their agencies post pandemic, research
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
Brands bet on Black Friday and Cyber Monday interactions to boost customer communications
Infobip’s analysis shows a 112% increase in multimedia messaging (MMS) and a 10% increase in WhatsApp interactions on Black Friday compared to a typical November Friday this year.
Advertising investment to grow by 3.8 per cent globally in 2023, Dentsu report
The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.
Google and Microsoft sites leads in audience reach, report
With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.
Global cloud TV market to reach $4.9 billion by 2028, report
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% Compound Annual Growth Rate, CAGR, during the forecast period.
Apple spent almost $100 billion innovating its products over the last 5 years, research
Apple has for years sustained its position among the top tech companies serving a wide range of customers through innovative products and services that seem to meet emerging market demands.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
In-game advertising market size to increase by $5 billion by 2027, report
The rise in the adoption of mobile gaming is driving the growth of the regional market.
Out of home advertising up 11% in third quarter of 2022, research
Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion.
Global social media advertisement market to grow reach $201 billion by 2026, report
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Agencies feel more comfortable being honest with clients, WFA research
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
WPP unveils new global insights study on LGBTQ+ marketing and its future
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Consumers favor advertising more when viewed across different platforms, study
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
PR leaders predict increased profitability in face of global challenges
PR leaders, directors, and agency owners who took part in the survey indicated a growing demand from clients for a range of services beyond traditional PR, with a score of 6.5, up from 6.1 in 2021.
[eMarketer] Marketing leaders adapting to economic uncertainty
A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.
IPA survey reveals consumer attitudes to brands at Qatar World Cup
Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent.
Audience targeting strategies and dynamic product placement among media trends to watch in 2023, report
As cost of living crisis reshapes business reality, Kantar, the world’s marketing data and analytics company, has revealed Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Hearst partners with Michael Clinton to launch new company, Roar forward
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
93 per cent of consumers are exposed to misinformation and expect brands to take action, study
Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.
The global programmatic advertising market to reach $18 billion by 2026, report
The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads.
WPP study reveals how brands can unlock £16.7 trillion spending power of minority ethnic consumers
WPP has published The Consumer Equality Equation, the most comprehensive study into the relationship between ethnicity, the consumer experience in the UK and potential business growth opportunities.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Advertising services to witness $ 1,332 billion market opportunity by 2032, report
Rising demand for social media advertising services for businesses such as retail, consumer goods, and others is propelling the growth.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
With a data vault, the user can gain full control over access to his or her data.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
[eMarketer] 30% of advertisers are cutting their 2023 budgets
74% said the economic downturn is influencing their 2023 budget decisions.
Sales of outdoor advertising to cross a market valuation of $ 51.4 billion by 2032, report
Fact.MR, a market research and competitive intelligence provider, says that the global outdoor advertising market is valued at $ 27.7 billion in 2022 and is expected to expand at an impressive CAGR of 6.4% during the forecast years of 2022-2032.
[eMarketer] Advertising industry has worst job loss in 19 months
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
Brands will spend $32.5 billion on influencer advertising in 2023, study
The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Data ethics is a priority for nine out of 10 CMOs, WFA research
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
[eMarketer] Post-pandemic decline hits wearables segment
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
[eMarketer] The future of video games will be streaming
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
Esports sponsorships to hit over $1b value by 2025, report
After becoming a billion dollars’ worth industry last year, the eSports market continues booming, with more and more brands willing to invest their money into sponsorships and esports advertising.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
96 per cent of marketers achieved targets with out-of-home marketing campaigns, research
On average, these companies have seen monthly revenue increase by more than 50%. T
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Marketers are failing to overcome key barriers to creativity, WFA research
The research identifies the rewards of taking creativity more seriously, with clients saying creativity was ‘business critical’ more likely to say they were ‘growing’ (33%) as opposed to respondents coming from ‘maintaining’, ‘recovering’ or ‘declining’ businesses (25%).
67% of advertisers now use addressable TV advertising, report
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
74 per cent of consumers use mobile ads to discover new apps, report
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
Global web real-time communication market to reach $57 billion by 2027, report
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.
Triton Digital unveils podcast advertising effectiveness study
The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.
Magazine publishing market to reach $2.71 billion by 2026, report
The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to market growth.
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Value of the top 100 most valuable Chinese brands exceeds $1.24 trillion, report
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.
Traditional media still strong among New Zealand’s rural audience but digital gaining ground, report
Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.
The worldwide event services industry to reach $1.3 billion by 2031, report
Growth of the global event services market is driven by surge in frequency of conducting corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events.
Global advertising spend to reach $880 billion this year, WARC forecast
Taken together, the new forecasts represent a reduction of almost $90bn in growth potential for the global advertising market this year and next.
[Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Marketers are leveraging influencers for brand awareness and engagement, report
impact.com, the partnership management platform, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic.
[eMarketer] Why global smartphone demand continues to drop
Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.
60 per cent of young people in UK consider a career in marketing, CIM survey
According to young people, the profession being well paid tops the lists of reasons why they would enter the industry (37%), with good career progression coming in second (33%). Working in a creative job is in third place (28%) whilst having a role that provides transferable skills comes in fourth (25%).
Global direct mail advertising market to reach $46 billion in 2026, report
Growth in the historic period resulted from strong economic growth in emerging markets, supportive government initiatives, increased consumer preference and rising disposable income.
Podcasts drive global audio advertising market, report
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
Entertaining and authentic TikTok ads perform best with consumers, Magna research
When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.
Global gaming computer market to grow by $50.02 billion by 2026, report
The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.
Global social media ad spend jumps 19 per cent year-over-year, study
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
Four emerging technologies that will impact digital advertising, Gartner
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
Global cloud advertising market to reach $140 billion in 2026, report
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
Marketing budgets have increased to 9.5% of overall company revenue in 2022, survey
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Advertising services market to reach $188 billion by 2026, report
The advertising services market size is expected to grow by $188.92 billion during 2021-2026 according to the latest market research report by Technavio.
[eMarketer] Consumers trust YouTube most for finding, purchasing products
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
[Marketing Week] Bob Koigi: Marketing talent crisis slams the brakes on growth
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Kantar and SINOMONITOR partner to improve access to TGI consumer insight data
Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.
Content and commerce reveal potential of brand funded entertainment, study
The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.
[eMarketer] Amazon’s 100,000 job cuts reflect industry-wide adjustments to economic uncertainty
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
[eMarketer] Half of millennials and Gen Z splash out on video games
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
New research explores how DTC ecommerce brands measure performance and optimize ad spend
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Global advertising agencies market to reach $553 billion by 2026, report
Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.
Marketing facing worst-ever talent crisis, study
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.
Global in-app advertising market to reach $343 billion by 2027, report
Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.
Twitter rebounds from disastrous year, Google loses grip on search engines, study
Users remain most satisfied with search engines and information despite a 1.3% dip to 75.
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Matterkind releases report exploring diversity, equity and inclusion across advertising
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
Brands with responsible data practices rewarded by UK consumers with more purchase intent, study
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
Global esports market to reach $12.4 billion by 2030, report
The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.
Agency rosters face ongoing reform and revamps, report
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
[eMarketer] Smart TVs are the most popular CTV devices in the US
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Buyers willing to pay more for premium and trusted inventory, IAB Europe survey
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry standards, and different types of inventory.
Global advertising spend to grow by 8.7 per cent in 2022, Dentsu forecast
The twice-yearly report which combines data from close to 60 markets globally, anticipates US$738.5 billion will be spent globally in its July ‘reforecast’.
The global marketing automation market to reach $5.84 billion in 2022, report
When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time
Global ‘cancel culture’ putting UK marketing exports at risk warns CIM
The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.
[Marketing Week] Bob Koigi: Brands train eyes on influencer advertising
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
Brands will spend $27.5 billion on influencer advertising in 2022, report
As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.
In game advertising market to hit $17.6 billion globally by 2030, report
As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.
82% of Gen Z consumers use social media to find new brands, Smartly.io survey
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
[Marketing Week] Bob Koigi: The changing content consumption trends
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
Global online classified ad platform market to reach $16 billion in 2026, report
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
Customers invest in brands that are more culturally relevant, study
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[eMarketer] Digital audio takes up an increasing share of US digital media time
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
Yieldmo and Adform partner to help brands and agencies unlock value without cookies
The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.
80% of consumers made a purchase after seeing an OOH ad in post-pandemic era, research
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic.
[eMarketer] TV ad prices to rise this year
Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.
[eMarketer] Retailers bet on dedicated sales days to revitalize consumer demand
As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.
[eMarketer] PayPal plans growth by concentrating on the checkout experience
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
Connected TV advertising now the fastest growing video ad platform, report
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
[eMarketer] Amazon to launch drone deliveries later this year
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
Global artificial intelligence in marketing market to reach $9.8 billion in 2022, report
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
[eMarketer] Advertisers are losing $1 billion on CTV ads that run while TVs are off
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
PR salaries go up to help employees meet rising cost of living, PRCA Confidence Tracker
More than two-thirds (67%) of PR agencies around the world are increasing salaries to help staff meet the rising cost of living, according to the latest PRCA ICCO Confidence Tracker research.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
Balance between ads and content optimizes user attention, study
Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
[eMarketer] YouTube is no longer a mostly mobile platform
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
Augmented Reality ads influence consumers’ purchasing decisions, study
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.
[eMarketer] The US ad and PR industries lost 2,400 jobs in May, and more could be on the way
Ad agency employment is still at a high, but last month’s downturn comes as the industry faces an uncertain economic outlook and adtech issues.
Global digital video content market to reach $391 billion by 2027, report
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
[eMarketer] China’s idling economy to slow down global smartphone market
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
Highest-ranking apps on Google store have either black, red or white icons, study
According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group has announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention.
New report by Kinesso helps brands navigate digital advertising disruption
The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.
[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
Nielsen and TikTok collaborate to unlock global marketing insights
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
Advertising records double digit growth across all markets, study
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
Digital ad spend soars 41% to hit record high in 2021, report
IAB UK’s Digital Adspend report for 2021, conducted with PwC, shows that the digital advertising market grew by 41% last year to a total of £23.5 billion.
[eMarketer] The top reasons consumers switch brands
Consumers are driven by value more than anything else. About two-thirds of consumers worldwide who had switched brands in the past year were looking for better deals. More than half were seeking better product quality.
[eMarketer] Weakening ad market in China will still produce growth
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
[eMarketer] Digital formats to drive Western Europe’s media ad spending
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Marketing budgets have increased to 9.5 per cent of overall company revenue in 2022, survey
Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag pre-pandemic spending levels.
Global gaming revenue to cross $200 billion in 2022, report
According to the latest report on Global Gaming by Newzoo, the global gaming industry will earn $203.1Bn in revenues in 2022.
[eMarketer] Podcast listener diversity nearly matches the US population
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
[eMarketer] The luxury retail market shows no signs of fading
US consumer spending on luxury retail shows no sign of slowing, even as inflation and price increases cause many shoppers to trade down and cut back on discretionary purchases.
Streaming records double growth globally, report
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
[eMarketer] Social media tops the charts for brands' confidence in measuring ROI
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
OOH delivers exceptional value compared to other ad mediums, survey
The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads.
25 per cent of Gen Z feel left out of beauty advertisements, research
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
[eMarketer] Twitter sees gentle downward flight in US users but ad revenues rise
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Advertising-based video on demand to reach $70 billion in 2027, report
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
[eMarketer] US executives spot potential risks in AI
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
The digital out of home market to reach $55 billion by 2030, report
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Esports industry to bring in $1.4 billion In revenues in 2022, report
This amount represents a 22% annual growth in the eSports industry.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Podcast advertising effectiveness is soaring, survey
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
[eMarketer] TikTok to surpass YouTube in US
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
[eMarketer] 3G phaseout could speed up transition to 5G
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
Veritonic launches audio-first attribution solution to measure ad performance across apps
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
Europe’s social commerce industry to reach $4.2 billion by 2028, report
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe
Pandemic and inflation have changed consumer expectations of brands, UK marketers warn
New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.
[eMarketer] Meta faces Facebook’s real-world problems
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious
[eMarketer] Ecommerce isn't the saving grace Meta needs
Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.
[quantilope Research] Rising inflation creates barrier for more sustainable food shopping in UK and Germany
Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.
The global social media advertising market size to reach $262 billion by 2028, report
The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.
Brands report a seven times return rate from advertising on Amazon, Feedvisor survey
Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.
[eMarketer] Has TV ad spending hit its peak in the US?
This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
[eMarketer] TikTok surpasses Snapchat as the favorite app of teens
TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.
[eMarketer] How retail can drive adoption of augmented reality
Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.
[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Fitch Solutions ceases provision of products and services to customers based in Russia
Fitch Solutions, a leading provider of data, research and analytics, announced it will cease the provision of its products and services to customers who are located in Russia in order to comply with European Union sanctions.
Global cloud advertising market size to reach $7.2 billion by 2027, report
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
[eMarketer] Cryptocurrency is most popular among higher earners
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Global contextual advertising market to reach $335.1 billion by 2026, report
Activity-based advertising's biggest market share is attributable to an increasing count of Internet users.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[eMarketer] Last-mile fulfillment is the latest priority for retailers
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
Surrounding ads with short-form native content leads to higher attention, MAGNA study
MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.
[eMarketer] What digitally savvy Gen Z consumers expect from brands
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.
Global digital OOH advertising industry to reach $33 billion by 2027, report
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
Global digital advertising market to reach $1 billion by 2031, report
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
[eMarketer] Amazon’s grocery business experiences growing pains
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
Over 35per cent of consumers have never heard of the Metaverse, Gartner marketing survey
The survey finds that 58% of respondents have either heard of the metaverse but do not know what it means, or think they understand the metaverse but would struggle to explain it to someone else.
[eMarketer] Southeast Asia sees the fastest digital sales growth in the world
Southeast Asia’s growth stands out even more, given that most other geographies will see only moderate increases this year.
[eMarketer] Walmart’s diverse portfolio allows it to maintain steady growth
Walmart Inc. reported quarterly earnings and growth above analysts’ expectations as it managed to withstand inflationary pressures and higher costs, per a company release.
PRCA launches study to explore what’s next in Digital PR
The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.
[eMarketer] Luxury products US shoppers buy in-store
Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online. Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry.
Volvo Trucks leads the electric truck market in Europe
New statistics show that Volvo Trucks was the market leader for heavy all-electric trucks in Europe 2021 with a market share of 42%. In 2021 the company took orders, including letters of intent to buy, for more than 1,100 electric trucks worldwide.
AdLarge and Nielsen renew multi-year agreement for network audio measurement
With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
17 billion Super Bowl online ad views came from bots and fake users, CHEQ report
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came from bots and fake users on social media.
Global TV advertising market to reach $95.98 billion in 2022, report
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
ViacomCBS and EU40 join forces to initiate change with diversity and inclusion event
ViacomCBS, Government Affairs and EU40, the Network of young Members of the European Parliament will host "Reflecting me: How can the AV sector support the EU’s diversity and inclusion agenda?”
[eMarketer] Digital brokers expand offerings to revive retail investor buzz
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
Kite Hill PR named PR agency of record for PROTEUS
Kite Hill’s PR approach for PROTEUS™ includes earned media and mission-driven strategies, which will aim to garner a pipeline of partner deals and technology advancements.
[eMarketer] Amazon has a larger advertising business than YouTube
The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.
New report reveals commercial media usage similarities across generations
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
[eMarketer] Google’s massive ad growth fueled by retail spending
With the massive boom in online shopping over the pandemic, the retail industry’s importance in the digital ad market has rapidly increased.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
Kantar’s Profiles Division achieves global ISO 20252 re-certification
Kantar, the global data-driven analytics and brand consulting company, has achieved ISO 20252 re-certification globally for healthcare market research and panel management.
Social media users now equivalent to 58 percent of the world’s total population, Hootsuite report
With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.
Global advertising agencies market to reach $553 billion in 2026, report
Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.
[eMarketer] Swelling returns force retailers to rethink the shopping experience
US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.
Nielsen joins Wharton Customer Analytics Corporate Programme
Wharton Customer Analytics (WCA) has welcomed Nielsen, a global player in audience insights, data, and analytics, as its newest corporate contributor.
Digital advertisement market to reach $ 626 billion by 2026, report
Thanks to rising internet penetration rates and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising.
[Marketing Week] Bob Koigi: Gen Z and Millennial social media users power global social commerce industry
This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
UK companies revise marketing budgets up but Omicron slows growth
UK companies revised their total marketing budgets up in the fourth quarter of 2021, marking a third successive quarter of expansion, reveals the IPA Bellwether Report.
Shopping on Social Media platforms to reach $1.2 trillion globally by 2025, Accenture study
Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
Average UK PR agency spends £11K on pitching every year, research
A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch.
Content marketing market to grow by $418 billion from 2020 to 2025, Technavio report
The use of AI with social media management software is one of the major trends supporting the content marketing market.
In-game advertising market size to grow by $3.54 billion, Technavio report
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market.
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.
51% of marketers dedicate half or more of marketing budgets to social media ads, report
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
Nike is the world's most valuable apparel brand, research
Nike has ended 2021 as the most valuable apparel firm globally. According to data presented by FinancePR.com, the global outfit achieved a $30.44 billion valuation in 2021.
Data and tech company Numerator acquires HatchTank, adding mobile qualitative survey capabilities
Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.
The global in-game advertising market to reach $13.9 million by 2028, report
The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.
Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.
[eMarketer] Retail media networks hit their stride in 2021
2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
Global outdoor advertising market to reach $58.80 billion in 2025, report
Factors such as a booming tourism industry, growing programmatic digital display Ad spending, increasing urban populace, accelerating economic growth and improving consumer confidence are expected to drive the market.
The global marketing automation software market to reach $$11.46 billion in 2027, report
Owing to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in their spending.
Marketers’ digital skills stagnated and declined during the pandemic, CIM study
New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.
[eMarketer] Consumers to make sustainability a business imperative in 2022
Consumer concerns about climate change reached a tipping point in 2021, and emarketer says it expect calls for action to grow louder in 2022.
Holiday advertising fraud on the rise, DoubleVerify data
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
[eMarketer] Hulu dominates connected TV ad spend
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
Dynata acquires Ameritest adding creative testing capabilities to advertising solutions
Dynata, the global first-party data platform for insights, activation and measurement, has announced it has acquired Ameritest, a brand and advertising research consultancy.
MSL study reveals racial pay gap in influencer marketing
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
Out Of Home Advertising up 38% in third quarter of 2021, report
Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. Year-to-date, OOH ad revenue totals $5.1 billion which is an increase of 10 percent over 2020.
[eMarketer] Ethical AI movement aims for more accountability to decrease algorithmic bias
Employers must now also tell job applicants living in New York when AI plays a role in getting hired or promoted.
[eMarketer] Direct-to-consumer brands diversify consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022, an increase of 16.9% compared to this year.
TikTok reaches 1 billion users in 5 years to be the second-fastest social media app, study
In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.
Global ad market reaches new heights, exceeds pre-Covid levels, Magna report
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.
Companies worldwide could face customer backlash if they fail to take action on climate change, study
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.
[eMarketer] How consumers’ online reviews are shaping are the future of healthcare
Consumers are increasingly shopping online for healthcare services—especially when it comes to choosing providers, according to new research released by Press Ganey.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
UK marketing industry emerges stronger from pandemic after reskilling boost, CIM report
The latest findings echo the emphasis the Government’s Autumn budget placed on skills, with a £3bn investment in personal development to help the UK economy recover from the pandemic.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
Essence unveils report to assist brands unlock potential of social commerce
Essence has unveiled its first-ever social commerce report, which investigates the rapidly growing trend of consumers buying products and services directly on social platforms.
Nielsen transforms linear TV measurement with new individual commercial metrics
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
[eMarketer] Amazon dominates the fast-emerging retail media ad market
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.
[eMarketer] Trends disrupting the UK retail landscape
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.
[eMarketer] Nielsen announces major changes to improve TV audience measurement
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.
Global digital advertising market to reach $764 billion by 2025, research
Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.
Social Media is an effective amplifier of Out of Home Advertising campaigns, research
More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.
TİAK Board retains Kantar and expands Turkey TV audience measurement service
Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.
Number of marketers set to use sales data to triple next year, study
New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
Marketing leaders believe digital commerce will be the most important sales channel in the next two years, Gartner survey
Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc.
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
Interactive Advertising Bureau announces two executive appointments
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
UK advertising spend set to surpass £29 billion in 2021, report
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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