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11-09-2020 18:52:00 | Door: Administrator | Hits: 137031 | Tags:

[eMarketer] Lifestyle brand consumers now keen on sustainability
05-08-2021 | 16:30:52
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
VMLY&R COMMERCE collaborates with Hindustan Unilever on initiative to reduce plastic waste
04-08-2021 | 14:29:33
This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
02-08-2021 | 14:59:52
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
Calvin Klein launches global advertising campaign for a new men’s fragrance
02-07-2021 | 16:38:00
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
Procter & Gamble commits to invest $10 billion in women-led businesses by 2025
01-07-2021 | 15:47:35
P&G has worked for decades to advance women’s economic empowerment throughout its global value chain, and the latest announcement is the next step in that journey.
[eMarketer] India’s strict e commerce rules target Amazon and Flipkart
24-06-2021 | 09:50:58
News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global  giants like Amazon and Walmart’s Flipkart who command a huge share of the market.
Unilever unveils world's first paper based laundry detergent bottle
17-06-2021 | 14:56:48
The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, shampoo and conditioners, which contain surfactants, fragrances and other active ingredients.
IKEA launches initiative to accelerate suppliers’ transition to renewable electricity
11-06-2021 | 12:27:42
IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity.
Sinebrychoff becomes world’s first carbon neutral manufacturer of Coca-Cola
04-06-2021 | 10:18:23
The oldest brewery in the Nordic countries and the oldest foodstuff company in Finland has produced its beverages with 100 % renewable energy since the beginning of 2021.
Dove announces €8.5 million forest restoration project
04-06-2021 | 10:14:49
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home.
Unilever partners with food-tech company ENOUGH to introduce plant-based meat products to market
02-06-2021 | 17:39:24
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn.
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
01-06-2021 | 14:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
[eMarketer] Proximity mobile payments redefine transactions
26-05-2021 | 19:36:45
As the pandemic-induced social distancing and sanitizing measures drive everyday interactions, consumers are embracing contactless payments for both online and offline platforms.
AHA sparkling water launches first ad campaign
26-05-2021 | 18:57:13
Featuring actors and comedians Lauren Lapkus and Colton Dunn, the joyful and bright creative highlights AHA’s pick-me-up credentials and eye-catching, reaction-worthy portfolio of flavors.
Unilever to launch recyclable toothpaste tubes by 2025
19-05-2021 | 09:13:57
Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.
IKEA and WWF renew partnership to protect biodiversity
18-05-2021 | 17:05:20
The partnership reaffirms the commitment to protect, manage and restore key landscapes, and enable a nature and climate positive value chain to also uphold the rights and needs of people.
Unilever introduces world’s first laundry capsule made from industrial carbon emissions
27-04-2021 | 16:06:47
The innovative shift in production utilises biotechnologies and a newly configured supply chain between the three partners, who are working together for the first time.
IKEA partners with MUD Jeans to develop sofa covers from recycled jeans
23-04-2021 | 14:31:26
The new KLIPPAN sofa cover is a limited collection which will be sold in 9 European markets.
Procter & Gamble launches campaign, film on sustainability
22-04-2021 | 14:17:48
P&G is launching a new campaign, including a short film It’s Our Home to share how small actions at home can make a world of difference for the planet.
CaaStle brings subscription clothing rental platform to UK
15-04-2021 | 12:03:00
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
Heineken targets to be carbon neutral in production by 2030 and full value chain by 2040
15-04-2021 | 11:03:37
From barley to bar, Heineken has focused on concrete actions to reduce its carbon footprint, working closely with customers, consumers and suppliers.
Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Slaven Mandic joins CASA International
12-04-2021 | 18:59:00
Slaven Mandic, the Director of Advertising at Mediahuis and founder of Wayne Parker Kent has joined pan-European Home & Living company CASA International.
Inter IKEA Group gathers its global marketing and communication unit to reach more people
12-04-2021 | 14:51:00
Erika Intiso will be the Managing Director of IKEA Marketing & Communication AB. In her role Erika will report to the chairman of the board, Konrad Grüss, Managing Director at Inter IKEA Systems B.V.  
Carlsberg joins PEFerence consortium on sustainable beer production
01-04-2021 | 16:28:13
Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
25-03-2021 | 15:09:27
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
FAO Schwarz partners with Prénatal Retail to open flagship store in Italy
23-03-2021 | 14:35:54
ThreeSixty Group is partnering with Prénatal Retail Group, toy retailers in Europe, to introduce the FAO Schwarz brand, retail store, and E-commerce concepts to Italy with an eye to expand in to Spain, France, Portugal and Benelux. 
Coca-Cola unveils 2030 water security strategy
23-03-2021 | 10:12:16
The Coca-Cola Company has announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030.
Footwear brand Crocs appoint Essence as integrated media agency of record in China
16-03-2021 | 15:05:32
Essence has announced that it has been appointed as footwear brand Crocs’ integrated media agency of record in China.
[eMarketer] On-demand food delivery services on meteoric rise
10-03-2021 | 13:55:53
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Unilever unveils new vision and strategy embracing inclusivity
09-03-2021 | 15:15:37
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.
Volvo Cars to fully go electric by 2030
03-03-2021 | 14:53:00
Volvo Cars is committed to becoming a leader in the fast-growing premium electric car market and plans to become a fully electric car company by 2030.
IKEA collaborates with an entire city to assemble the sustainable city of the future
23-02-2021 | 10:47:41
IKEA has shared the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home.
Carlsberg to trial glass bottles with up to 90 per cent lower carbon impact
19-02-2021 | 13:35:10
The trial with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality.
Boggi Milano partners with Tulip to enrich clienteling experiences in Italy
18-02-2021 | 15:08:00
Tulip, a global leader in cloud-based retail mobile solutions, announced that Italian menswear brand Boggi Milano has selected Tulip for its mobile retail solutions.
IKEA to create 95,000 jobs by 2025
16-02-2021 | 10:44:54
For several years, IKEA has been working with social entrepreneurs to create a better everyday life through long-term job opportunities and livelihood for people who need it the most.
[eMarketer] Eccomerce to account for more than half of China retail sales
12-02-2021 | 13:11:50
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Carlsberg cut brewery carbon emissions by 12 per cent in 2020, report
11-02-2021 | 09:36:29
The Carlsberg Group’s Sustainability Report 2020 shows solid progress towards the targets set out in its Together Towards ZERO plan, stating its continued commitment to tackling the global challenges the company faces.
Gillette launches new line of products that are kind to skin and planet
09-02-2021 | 13:30:38
 Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic or infinitely recyclable aluminum.
[eMarketer] Pandemic reshapes gen X spending
05-02-2021 | 13:55:00
Generation X, commonly referred as Gen Xers have been known for above average income, household and spend with technology shaping a big part of their spending patterns.
Heineken joins global movement to prevent online sale of alcohol to minors
04-02-2021 | 14:27:04
Heineken has announced that it has become part of the world’s first coalition to develop and enhance safeguards to prevent the online sale and delivery of drinks containing alcohol to minors and to reduce harmful drinking among adults.
IKEA accelerates transformation towards recycled polyester
04-02-2021 | 14:24:00
Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.
Cannasure, DanCann Pharma sign distribution agreement for Denmark, Norway, Sweden and Finland
28-01-2021 | 14:22:00
Cannassure Therapeutics, an Israel based developer and producer of innovative medical cannabis products, announces the singing of an exclusive distribution agreement with DannCan Pharma.
IKEA unveils 2030 forest agenda to push for improved forest management
26-01-2021 | 10:50:15
The IKEA business has for many years been committed to using its size and reach to eliminate forest degradation and deforestation around the world.
[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
25-01-2021 | 08:40:27
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.
Unilever commits to help build a more equitable and inclusive society
22-01-2021 | 14:13:01
Unilever has announced a wide-ranging set of commitments and actions to help build a more equitable and inclusive society by raising living standards across its value chain, creating opportunities through inclusivity, and preparing people for the future of work.
The Carlsberg Foundation grants €2.7 million to Crops for the Future research project
14-01-2021 | 10:46:42
The Carlsberg Foundation has granted DKK 19.5 million, approximately €2.7 million to a new Semper Ardens research project anchored by Carlsberg Research Laboratory.
Procter & Gamble commits to enable 2 billion people adopt healthy oral care habits by 2030
11-01-2021 | 11:50:00
Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet through its new sustainability commitments.
Carlsberg unveils alcohol-free beer ad with actor Mads Mikkelsen
07-01-2021 | 13:18:33
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen.
Unilever and Innova partnership launch biotech company
07-01-2021 | 13:14:23
Unilever and Innova Partnerships have launched a joint venture biotechnology company, Penrhos Bio, to commercialise a technology that means self-cleaning surfaces could become a reality.
Unilever seeks shareholders approval for climate transition action plan
04-01-2021 | 13:14:00
The Unilever Board has announced the intention to put its climate transition action plan before shareholders and seek a non-binding advisory vote on the company’s ambitious emissions reduction targets and the plans to achieve them.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
22-12-2020 | 12:28:00
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
Procter & Gamble commits to 2,021 acts of good in 2021 through Lead with Love Campaign
22-12-2020 | 11:09:25
Consumer goods multinational Procter & Gamble has announced its commitment to 2,021 acts of good for 2021, starting with its next major wave of contributions of health, hygiene and cleaning products.
Heineken, Nouryon, Philips and Signify sign Pan-European green energy deal
15-12-2020 | 11:34:35
Heineken, Nouryon, Philips and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
15-12-2020 | 11:30:03
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Essence selected as integrated media agency for personal care brand Mamaearth
15-12-2020 | 11:18:06
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Procter & Gamble Oral Care unveils first ever recyclable HDPE toothpaste tubes
02-12-2020 | 11:45:00
Procter & Gamble Oral Care has unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med.
MINISO accelerates expansion in Europe and global markets
26-11-2020 | 14:59:02
Lifestyle product retailer MINISO opened its 100th post-IPO physical store this November, signaling a market expansion streak amidst industry-wide scale back and closings.
Renault Trucks partners with Carlsberg Group towards carbon neutral distribution
26-11-2020 | 10:30:00
Recently, Bruno Blin, President of Renault Trucks, handed over the keys of a D Wide Z.E. truck to Thomas Amstutz, CEO of Feldschlösschen, a subsidiary of the Carlsberg Group.
Heineken appoints James Thompson as Chief Commercial Officer
24-11-2020 | 13:04:02
Heineken has announced the appointment of a new Chief Commercial Officer.
Bain & Company and Nielsen Global Connect launch commercial alliance
24-11-2020 | 12:53:50
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
Unilever unveils Future Foods plan to reduce environmental impact of the global food chain
20-11-2020 | 11:30:00
Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years.
Freed of London handcrafts new line of children's glitter dance shoes
17-11-2020 | 16:24:00
Freed of London, a UK-based company that creates and manufactures professional level dance shoes since 1929, has handcrafted Dreamy Dancers new line of children's glitter dance shoes, now available on Amazon.
Beiersdorf tackles plastic pollution as part of 2025 target
11-11-2020 | 14:22:08
Beiersdorf has now achieved a real breakthrough: the bottle and cap of the new NIVEA Naturally Good Body Lotion has been designed to use 50% less plastic.
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
10-11-2020 | 09:50:13
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.
Isobar develops ecommerce platform for LOUIS XIII
10-11-2020 | 09:43:51
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
MINISO opens first store in Paris
04-11-2020 | 13:44:00
MINISO, Japanese-inspired lifestyle product retailer, opened its inaugural outlet in Paris, first store to open in Europe since the company's successful listing on the New York Stock Exchange.
ARTDECO relaunches e-commerce platform with Dept support
04-11-2020 | 09:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.
W. P. Carey announces €87m supermarket portfolio investment in Spain
03-11-2020 | 14:16:00
W. P. Carey, a net lease REIT specializing in corporate sale-leasebacks, build-to-suits and the acquisition of single-tenant net lease properties, announced a €87 million sale-leaseback of a 27-property supermarket portfolio.
Perrigo completes acquisition of OTC self-care brands in Eastern Europe
03-11-2020 | 13:51:27
Perrigo Company, global provider of Quality, Affordable Self-Care Products, announced that it has completed the acquisition of three Eastern European OTC skincare and hair loss treatment brands, Emolium, Iwostin and Loxon from Sanofi.
Sainsbury’s selects Essence to lead multi-brand digital transformation
03-11-2020 | 11:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.
Heineken acquires Strongbow brand in Australia
30-10-2020 | 10:05:00
Heineken has announced that it is acquiring cider brand Strongbow from Asahi Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s.
Unilever registers progress on its sustainable packaging goals
30-10-2020 | 09:54:19
Unilever, owner of brands including Dove, Seventh Generation and Magnum, continues to make progress towards its ambitious commitments for a waste-free world.
KND Labs opens new CBD ingredients fulfillment & distribution center in London
26-10-2020 | 18:53:34
KND Labs, a premier manufacturer of hemp-derived ingredients, has opened a new fulfillment and distribution center in London.
Chinese smartphone manufacturer Vivo enters European market
21-10-2020 | 16:16:00
Chinese smartphone manufacturer Vivo announced its entry into six European countries, Poland, Germany, France, Spain, Italy and the United Kingdom.
IKEA partners with Flow Loop to develop water recycling shower solutions
21-10-2020 | 10:05:38
IKEA and Flow Loop are partnering up to develop water recycling shower solution to inspire and enable people to be more water efficient.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
08-10-2020 | 13:19:00
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
Abris invests in Polish e-commerce delivery solutions provider
07-10-2020 | 16:50:19
Mavason, subsidiary of Abris CEE Mid-Market III LP fund, managed by Abris Capital Partners., has signed an agreement with the fund 21 Concordia and its founders to purchase the majority of shares in R2G Polska Sp. z o. o.
Heineken Spain to produce all beers with solar energy
02-10-2020 | 08:17:57
Heineken Spain has signed a long-term Power Purchase Agreement (PPA) with Iberdrola, a multinational electric company, which guarantees the supply of green electricity to the brewer’s four factories in Spain and offices.
IKEA commits to remove non-rechargeable alkaline batteries by 2021
01-10-2020 | 11:51:10
Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline batteries will be removed from the global home furnishing range by October 2021.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
30-09-2020 | 17:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Amazon launches Climate Pledge Friendly programme on sustainable products shopping
25-09-2020 | 09:38:23
Amazon has announced Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products.
Heineken launches new hard seltzer brand in New Zealand and Mexico
19-09-2020 | 13:07:00
Heineken has launched a hard seltzer brand dubbed, Pure Piraña, in the Mexican and New Zealand markets.
Heineken pilots automated dispensers in retail stores across 4 markets
17-09-2020 | 09:00:00
Heineken has announced that it is piloting fully automated dispensers in major retail outlets for customers to purchase high quality & fresh draught beers to enjoy at-home using 100 per cent reusable bottles.
Karma adds to European retail network in Belgium
16-09-2020 | 17:20:00
Karma Automotive, the Southern California-based luxury electric vehicle manufacturer and the developer of advanced technologies in the automotive industry, announced it will welcome a new retailer in Belgium.
RIS launches InkCenter cartridge refill service at MediaMarkt stores in Spain
16-09-2020 | 17:03:15
Retail Inkjet Solutions (RIS) partnered with MediaMarkt to pilot its inkjet cartridge refill service at select store locations throughout Spain.
H&M, Italian Brand Giuliva Heritage collaborate on timeless pieces with a focus on sustainability
14-09-2020 | 13:20:00
H&M announced a collaboration with the luxury Italian brand, Giuliva Heritage. Family-owned and known for its flawless tailoring, Giuliva Heritage takes classic menswear silhouettes into the world of womenswear.
Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements, study
14-09-2020 | 11:28:00
Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives.
Heineken enters Peruvian beer market through acquisition of Tres Cruces brand
11-09-2020 | 07:10:00
Heineken has entered the Peruvian beer market through the acquisition of local beer brand Tres Cruces and the incorporation of its local operating team in Lima.
Coca Cola and International Paralympic Committee announce global partnership
10-09-2020 | 13:30:00
The Coca-Cola Company has joined the International Paralympic Committee (IPC)’s roster of Worldwide Paralympic Partners.
eBay is expanding its management of payments to France, Italy and Spain
10-09-2020 | 08:45:00
As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to France, Italy and Spain in the first quarter of 2021.


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