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IKEA collaborates with an entire city to assemble the sustainable city of the future | Brand & Sustainability
IKEA has shared the first details of a new partnership with an entire city where ambition is to create community solutions for a better life at home. -
Twenty new companies join The Climate Pledge | Brand & Sustainability
Amazon and Global Optimism have announced that 20 new signatories around the world have joined The Climate Pledge: -
Carlsberg to trial glass bottles with up to 90 per cent lower carbon impact | Brand & Sustainability
The trial with glass bottle supplier, Encirc, uses 100% biofuel and increases recycled content of the bottles to 100% while maintaining quality. -
IKEA to create 95,000 jobs by 2025 | Brand & Sustainability
For several years, IKEA has been working with social entrepreneurs to create a better everyday life through long-term job opportunities and livelihood for people who need it the most. -
Coca Cola to trial paper bottle prototype with online retailer in Hungary | Brand & Sustainability
The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace this summer through a limited online trial in Hungary.
Nieuws.
H&M, Italian Brand Giuliva Heritage collaborate on timeless pieces with a focus on sustainability
H&M announced a collaboration with the luxury Italian brand, Giuliva Heritage. Family-owned and known for its flawless tailoring, Giuliva Heritage takes classic menswear silhouettes into the world of womenswear.
Sony establishes Green Management 2025 targets to achieve zero environmental footprint
Sony Corporation has set a long-term environmental plan “Road to Zero” to achieve a “zero environmental footprint” by 2050 throughout all stages of its product lifecycles and business activities.
Coca-Cola and Nestlé are the world’s most valuable brands in the food and drinks sector, report
The food and drink sector is one of the few sectors that should suffer limited impact as a result of the COVID-19 pandemic, with the world’s top food & drink brands unlikely to lose brand value.
Apple extends clean energy footprint in Europe
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.
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Columns.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
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