Headlines.
News Overview.
Media Strategy
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
18-01-2022 | 07:28:00
 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.


Media Strategy
Hearst Media Production Group announces senior leadership team
18-01-2022 | 07:24:46
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”


Brand & Sustainability
Volvo Trucks launches electric truck with longer range
18-01-2022 | 07:20:40
The new Volvo VNR Electric also reduces the required charging time, as the 250kW charging capability provides an 80% charge in 90 minutes for the six-battery package, and 60 minutes for the four-battery version.


News
In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 


News
Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.


News
Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
18-01-2022 | 07:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.


News
[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.


Brand & Sustainability
Coca-Cola launches its sustainability platform JAMII in Africa
14-01-2022 | 10:50:21
. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.


Media Strategy
ViacomCBS and Comcast announce content distribution agreements
14-01-2022 | 07:44:57
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.


Brand & Sustainability
Samsung announces 2022 initiatives to make home appliances more eco-conscious
14-01-2022 | 07:41:38
With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.