Headlines.
News Overview.
News
WPP and Snap Inc. launch Augmented Reality partnership
12-10-2021 | 17:07:06
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).


News
GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
12-10-2021 | 17:03:00
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.


Media Strategy
Estrella Media adopts Xandr Monetize
12-10-2021 | 16:58:52
Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.


News
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
12-10-2021 | 16:55:49
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.


News
[eMarketer] How shopping festivals are shaping commerce in Southeast Asia
12-10-2021 | 16:35:43
Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.


News
[Vacancy] Logitech is looking for a Senior Demand Planner EMEA - Video Collaboration
12-10-2021 | 11:53:00
Logitech is directly looking for a Senior Demand Planner EMEA - Video Collaboration


News
[eMarketer] US retail mcommerce sales shift to smartphones
11-10-2021 | 13:15:00
In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.


News
Xandr introduces premium video catalog
01-10-2021 | 14:17:00
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.


Brand & Sustainability
TotalEnergies partners with Safran to accelerate decarbonization of the aviation industry
01-10-2021 | 14:15:00
TotalEnergies and Safran have signed a strategic partnership agreement to jointly develop technical and commercial solutions for the decarbonization of the aviation industry.


News
IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
01-10-2021 | 14:10:00
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.