Headlines.
News Overview.
Media Strategy
Pluto TV debuts in Canada with more than 110 unique free channels
02-12-2022 | 16:22:00
Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.


News
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
02-12-2022 | 16:18:42
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.


Brand & Sustainability
Maersk and Carbon Sink partner to accelerate green marine fuels production
02-12-2022 | 16:15:41
The commercial start is anticipated in 2027 and Maersk intends to purchase the full volume produced at the plant, with options for the output of subsequent Carbon Sink facilities at other locations.


News
TV campaign reach is highest when delivered across 40-45 networks, Effectv research
02-12-2022 | 16:11:47
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.


News
[eMarketer] LinkedIn’s new ad products turn power users into marketers
02-12-2022 | 15:57:54
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.


Media Strategy
ITV signs licensing deal with Paramount Global Content Distribution
01-12-2022 | 15:37:01
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream the likes of Everybody Hates Chris and Freaks and Geeks on ITVX for free in 2023 and beyond.


News
Global social media advertisement market to grow reach $201 billion by 2026, report
01-12-2022 | 15:31:40
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.


News
Agencies feel more comfortable being honest with clients, WFA research
01-12-2022 | 15:28:40
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.


News
WPP unveils new global insights study on LGBTQ+ marketing and its future
01-12-2022 | 15:25:52
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.


News
[eMarketer] Twitter squares off against Apple
01-12-2022 | 15:02:58
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.