Headlines.
News Overview.
News
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.


Creation
Global creative agencies form body to champion growth of sector
06-05-2021 | 16:12:47
 It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.


News
AdGreen set to unveil carbon calculator for advertisers
06-05-2021 | 16:08:12
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.


News
[eMarketer] Amazon dominates US eCommerce
06-05-2021 | 11:08:05
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.


News
S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.


Media Strategy
Havas Media launches platform targeting underrepresented content producers
05-05-2021 | 13:13:10
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.


Media Strategy
Hearst UK extends Project Body Love campaign partnership with Philips
05-05-2021 | 13:10:00
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.


News
[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.


News
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.


News
Starcom Australia promotes Rebecca Ho to Head of Investment
04-05-2021 | 14:47:04
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.