Headlines.
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Firda partners with iO for development of new digital platform | News
Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO. -
Birdseye raises $500,000 funding to help Shopify brands increase revenue through AI-powered marketing | News
Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses. -
ITV announces investment in Resi | Media Strategy
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company. -
Kantar announces growth strategy for APAC region | News
With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets. -
WPP and Braze partner to deliver innovative customer experiences at scale | News
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
News Overview.
News
Firda partners with iO for development of new digital platform
Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.
News
Birdseye raises $500,000 funding to help Shopify brands increase revenue through AI-powered marketing
Birdseye has developed a marketing recommendation system designed to help small and growing ecommerce businesses.
Media Strategy
ITV announces investment in Resi
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.
News
Kantar announces growth strategy for APAC region
With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.
News
WPP and Braze partner to deliver innovative customer experiences at scale
The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement.
Creation
EssenceMediacom launches Creative Futures
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.
PR
PRCA appoints Richard Fernandez as Director of External and Public Affairs
Richard brings nearly 30 years of experience to the role, most recently leading on policy and public affairs for organisations working in health promotion. He will oversee a team of five.
News
Nielsen reveals key Brand Lift drivers for emerging media channels
Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.
Media Strategy
IAS provides first verification solution to Amazon Publisher Services connections marketplace
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
News
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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