Headlines.
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EssenceMediacom launches Creative Futures | Creation
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising. -
Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour | Creation
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game -
The Walt Disney Company restructures, restoring accountability to creative businesses | Creation
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. -
Channel 4 launches virtual work experience programme to help young people discover their creative career | Creation
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries. -
DEPT launches WEB3/DEPT to build the next generation of the web | Creation
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
Nieuws.
EssenceMediacom launches Creative Futures
The newly-combined division will help clients navigate and leverage the explosion in opportunities in the burgeoning new communications economy, both within and beyond advertising.
Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game
The Walt Disney Company restructures, restoring accountability to creative businesses
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.
Channel 4 launches virtual work experience programme to help young people discover their creative career
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
Media.Monks and GVB introduce first Dutch travel poet
To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign.
HOFA launches London's first DAO for art collectors
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
Visa Programme unlocks new opportunities in the creator economy
Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.
Steve Silvers joins Kantar to lead Creative and Media Solutions
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.
WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.
Jorrit Hermans becomes Creative Director at iO Campus Herentals
End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
Amp.Amsterdam: The Telkomsel Sonic Branding Case
Amp.Amsterdam: The Telkomsel Sonic Branding Case
OvareGroup invests in creative agency Togetherwith
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies
The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
Mindshare launches campaign measurement solution to drive good growth
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
Logitech and creators drive action for diversity, equity and inclusion with new movement
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Brands capitalize on creative with advances in the Ad-Lib.io platform
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
Spotter and Havas Media enable brands to invest in diverse creators directly
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
Social Impact Design Lab, Hello Colour, unveils global headquarters in London UK
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
DEPT launches its Creative Automation Practice
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.