Headlines.
-
WPP acquires majority stake in branding and design agency Made Thought | Creation
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought. -
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept | Creation
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home. -
Candid acquires UK's Brand Potential | Creation
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid. -
MediaMonks acquires Italian creative content marketing agency Miyagi | Creation
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy. -
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign | Creation
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Nieuws.
WPP acquires majority stake in branding and design agency Made Thought
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.
Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
Candid acquires UK's Brand Potential
Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.
MediaMonks acquires Italian creative content marketing agency Miyagi
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Logitech For Creators launches global campaign to amplify voices of content creators
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
Logitech partners with creators to help address racial inequality
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
VMLY&R COMMERCE and Carsome tap into Muslim consumers in new Hari Raya campaign
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
Apple launches studios targeting young creatives
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Havas partners with Wellcom Worldwide to launch integrated content studios
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
Global creative agencies form body to champion growth of sector
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
Intracto acquires tech agency Codezilla
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
London Marathon Events taps Dept for branding and website design
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
IPG Mediabrands and TikTok build creator programmes to connect brands with culture
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
Mediamonks merges with design and experience agency Jam3
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
Linus Karlsson appointed IKEA Sweden Chief Creative Officer
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Dept acquires software consultancy firm Devetry
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Gillette announces return of Gaming Alliance
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
ADVERTISEMENT.
ADVERTISEMENT.
Columns.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
More Columns