Headlines.
News.
Havas Media launches platform targeting underrepresented content producers
05-05-2021 | 13:13:10
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.


Hearst UK extends Project Body Love campaign partnership with Philips
05-05-2021 | 13:10:00
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.


VICE Media Group Names Van Scott as Vice President of US Corporate Communications
04-05-2021 | 14:43:37
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.


Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
29-04-2021 | 15:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.


Vice Distribution secures new partnership with Pluto TV
28-04-2021 | 15:49:53
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.


MediaCom unveils new division merging media and creativity to drive brand relevance
27-04-2021 | 16:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.


Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
23-04-2021 | 14:28:00
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.


GARM launches its first measurement report for digital brand safety
21-04-2021 | 12:47:36
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms


Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations
20-04-2021 | 12:47:01
CBS has announced plans to combine the journalistic and business resources of CBS News and the CBS Television Stations into one divisional and leadership structure.


Verizon Media launches identity free advertising solution
15-04-2021 | 11:00:35
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.


Intracto Group acquires media agency Zoekhelden
15-04-2021 | 09:28:05
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.


Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
14-04-2021 | 14:04:04
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.


Bertelsmann reorganizes its Corporate Communications department
12-04-2021 | 14:58:00
Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.


[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.


Media company Grupo Globo adopts Google Cloud in digital drive
09-04-2021 | 15:01:36
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.


Group M unveils framework to guide responsible media buying
08-04-2021 | 16:17:51
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.


Vice Media Group acquires creative consultancy firm PLTFRMR
02-04-2021 | 14:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.


Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
01-04-2021 | 16:35:09
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.


BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
01-04-2021 | 14:59:31
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.


Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
31-03-2021 | 17:00:00
 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.