As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million of advertising inventory across ITV’s channels and ITVX in return for a minority equity stake in the Company.

Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

WPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.

In her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team.

Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.

"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.

The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.

Hogue will be responsible for driving Hearst’s data strategy across its consumer media businesses, which include Magazines, Newspapers and Television, and supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets.

 Hearst has announced new executive leadership roles. Jordan Wertlieb has been named executive vice president and chief operating officer of Hearst, effective May 1, Hearst President and Chief Executive Officer Steven R. Swartz has announced.

The aim of the collaboration is to show the museum's visitor the breadth, diversity and pluriformity of the media landscape in an accessible way.

ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry.

As part of their duty of care support to contributors, ITV and the BBC have teamed up in an innovative partnership designed to expand the pool of registered psychologists with experience of working in television.

GroupM, WPP’s media investment group, has released an updated version of its carbon calculator that provides omnichannel measurement capabilities for its agencies to be able to measure the carbon footprint of client campaigns more accurately.

Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.

 Loop Media believes this same trend towards streaming and away from traditional cable TV is evident in the out of home market, with companies like Loop Media providing alternative content choices on a free ad supported basis to these businesses.

Expanding on the success of the previous two seasons that resulted in more than $8 million invested into Black-owned media, More Than That with Gia Peppers has launched its third season.

ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.

Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.

JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.