Headlines.
News.
Paramount+ unveils global expansion strategy
28-06-2022 | 08:15:00
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.


Essence drives Nationwide win with an integrated approach to creative and media
23-06-2022 | 10:02:56
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.


Paramount+ invests in local content, expanding its pipeline of premium international originals
22-06-2022 | 14:00:11
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v


GroupM announces senior leadership appointments
21-06-2022 | 09:28:30
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.


Publicis Groupe launches retail media platform
17-06-2022 | 10:32:38
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.


Procter & Gamble’s initiative creates opportunities for black filmmakers
17-06-2022 | 10:24:36
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.


GroupM provides roadmap for audience measurement partners
16-06-2022 | 10:20:25
 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.


Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
16-06-2022 | 10:15:36
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.


Connected TV advertising now the fastest growing video ad platform, report
15-06-2022 | 13:16:23
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.


Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
15-06-2022 | 13:11:00
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”


AD launches new video-on-demand platform 'Play'
15-06-2022 | 10:33:48
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.


Starcom promotes Sophie Barr and Danny Weitzkorn to Managing Partners
14-06-2022 | 11:04:00
Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.


GroupM partners with media companies to create new standards in connected tv measurement
14-06-2022 | 11:01:00
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.


ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship
10-06-2022 | 08:53:54
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.


Australia’s SBS adopts Xandr’s video header bidding solution
09-06-2022 | 10:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.


DPG Media makes Tweakers third-party tracking-free
09-06-2022 | 09:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.


Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe
09-06-2022 | 09:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.


Anouk Mertens appointed member of the Mediahuis supervisory board of directors
08-06-2022 | 09:00:03
The career of Anouk Mertens started in 1998 and largely took place in the media industry. 


ITV and Twitter sign multi-year partnership with expanded content offering for UK audiences
07-06-2022 | 10:24:48
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.


NVJ and DPG Media reach agreement on work code for freelancers
07-06-2022 | 10:19:04
The base rates for photojournalists in the region will be increased to 65 euros per assignment and all rates for both photojournalists and writing journalists will be indexed.