IAS provides first verification solution to Amazon Publisher Services connections marketplace | Media StrategyIntegral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
WPP joins Media Freedom Cohort to support independent journalism | Media StrategyWPP, supported by its media investment arm GroupM, today announced it has joined the Media Freedom Cohort, established during President Biden’s 2021 Summit for Democracy to advocate for free and independent media worldwide.
Paramount appoints Kristin Southey Executive Vice President, Investor Relations | Media StrategyIn her new role, Southey will lead the team responsible for cultivating relationships with the global investment community as well as act as a key member of Paramount's Finance Leadership Team.
Vivendi becomes media partner for campaign against plastic pollution | Media StrategyVivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.
Paramount Global launches campaign celebrating content on its platforms | Media Strategy"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
Bloomberg Radio and TuneIn extend partnership with commercial-free radio experience
TuneIn, the world’s live-streaming audio service, and Bloomberg, has announced the renewal of their partnership, extending their agreement for an additional three years, with the expansion of Commercial-Free local broadcast radio to Premium listeners.
Global marketing company INNOCEAN renews media mandate with Havas Media
The company kicked off an internal review earlier this year and led the entire process on behalf of all relevant stakeholders from Hyundai Motor Group brands across their key regions.
Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
Pluto TV debuts in Canada with more than 110 unique free channels
Pluto TV, the global FAST (free ad-supported streaming television) service has made its debut in Canada streaming more than 20,000 hours of free programming to Canadians.
ITV signs licensing deal with Paramount Global Content Distribution
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream the likes of Everybody Hates Chris and Freaks and Geeks on ITVX for free in 2023 and beyond.
ITV launches unified brand across family of channels
Ahead of the launch of ITVX, the UK’s freshest new streaming service, ITV’s channels have been given a fresh look too, with new channel branding, on-screen presentation and idents launching across all on air channels.
Targetspot sells its digital audio business to Azerion
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
Channel 4 and Nectar360 sign pioneering data partnership
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4.
RTL’s global content production Fremantle acquires production company Wildstar Films
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment.
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation.
Hearst partners with Michael Clinton to launch new company, Roar forward
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
Havas Media implements attention data into planning tools on a global scale
HMG is the first agency network to implement attention data into planning tools on a global scale, with these new tools enabling investment in attentive, sustainable, and economic media exposures.
GroupM unveils coalition for media decarbonization
GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Havas Media Group launches multicultural media practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers.
Jamie Doubleday appointed head of clients at Hearst UK
Doubleday will be responsible for driving client-direct partnerships, working across the commercial team’s client categories which include fashion, beauty, food, motors, finance, wellness, travel, technology and entertainment.
Hearst releases first sustainability report
The report represents the company’s commitment to responsible environmental stewardship and is a coordinated effort to understand, measure and report on Hearst’s carbon footprint.
Channel 4 transforms brand to help viewers navigate crowded digital world
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.