Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns | Media StrategyNow, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
EssenceMediacom names Benjamin Wei as China CEO | Media StrategyEssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Hearst UK partners with Philips to create a beauty testing lab | Media StrategyPhilips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund | Media StrategyNew and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.
The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to market growth.
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.
Traditional media still strong among New Zealand’s rural audience but digital gaining ground, report
Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.
Entravision, a global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate.
ITV has announced that it is collaborating with leading employers in the North West, in their collective aim to grow and diversify the pool of technology talent in the region.
ITV Studios is launching its Disabled Writers in Development programme, aiming to elevate the talent pool of disabled writers to prepare them to be commissioned by ITV and the wider industry.
Thousands of businesses depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay.
Led out of Essence’s Shanghai office, the agency’s remit will include consulting, strategy, content innovation, media planning and media activation for all of Liby’s brand and performance marketing activities across the market.
RTL Group, an entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts, is reorganising the Management Board of RTL Deutschland.
Agas elevates into this role from her existing remit as CEO of Mediacom Canada and will lead the merged agencies to ensure clients benefit from the new media network as it prepares for launch.
Nexstar, together with its partner stations, is the nation’s largest local television broadcasting company and the largest CW affiliate group with 37 CW and CW Plus affiliates, including affiliates in five of the top ten DMAs, accounting for 32 percent of the Network’s national reach.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. Niki takes on the role following the departure of Matt Scarff earlier this year.
MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.
This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment.