Headlines.
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BWZ Media Appoints COO ahead of further expansion plans | Media Strategy
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO). -
MTV Entertainment Studios unveils lineup of over 90 new and returning series across Paramount Media Networks and Paramount+ | Media Strategy
With half of the top ten series on cable and a slew of #1 hits from scripted to adult animation to reality – MTVE's upcoming series, films and specials tap into themes that are resonating with today's global audiences including family dynamics, love & relationships and social experimentation. -
RRD launches editorial solutions service for access to copywriters and content strategists | Media Strategy
Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services: -
Pluto TV launches in Nordics, unveils programming line-up | Media Strategy
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country. -
NielsenIQ unveils retail media solution to measure ROI for retailers | Media Strategy
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
News.
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Mediatic expands with Tamara Doves and Marie Wessels
Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
Paramount Global announces redemption of approximately $1.0 billion notes
Paramount Global announced that it would redeem all of its outstanding 3.50% senior notes due January 15, 2025 (the "3.50% notes") and a portion of its outstanding 4.750% senior notes due May 15, 2025.
VIZIO introduces jump ads to connect linear TV with streaming
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
Paramount Global announces $1.0 billion subordinated debt offering
Paramount Global intends to use the net proceeds from the offering, after deducting underwriting discounts and commissions and other fees and expenses related to the offering, for general corporate purposes, including the possible repayment of existing indebtedness.
Klarna appoints MediaCom as global media agency of record
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
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Columns.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
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