News

03-09-2020 10:39:00 | Door: Administrator | Hits: 126890 | Tags:

In-game advertising market size to grow by $3.54 billion, Technavio report
18-01-2022 | 07:16:32
The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 


Mobile advertising platform LoopMe announces investment from Mayfair Equity Partners to accelerate global growth
18-01-2022 | 07:12:49
LoopMe , a brand-focused mobile advertising platform, has announced Mayfair Equity Partners , a tech and consumer growth investor, as its new investment partner.


Kantar acquires MindIT Artificial Intelligence to advance vision for consumer goods revenue management solutions
18-01-2022 | 07:09:01
Kantar, the global data-driven analytics and brand consulting company, has announced the acquisition of all software intellectual property (IP) and the development team from MindIT, the Bologna, Italy-based artificial intelligence (AI) company.


[eMarketer] Google buys its current UK office for $1 billion as big tech continues to amass real estate
18-01-2022 | 06:41:16
Despite extended lockdowns and pandemic-related delays to return to work, Google is doubling down on amassing real estate by purchasing some of its UK offices for $1 billion.


UK government invests in TAG TrustNet’s blockchain initiative to make digital advertising more accountable
14-01-2022 | 07:35:32
The UK Government, through its innovation agency, Innovate UK, has awarded a six-figure grant to TAG TrustNet to turbo-boost their efforts to make the digital advertising market more accountable, responsible and efficient.


[eMarketer] Fintech funding to hit record highs in 2022
14-01-2022 | 07:02:27
New tech applications like open finance and blockchain will grab a wider pool of global investors, including hedge funds.


Dept acquires US data company Raybeam
13-01-2022 | 08:02:43
Data science and software engineering agency Raybeam has joined Dept, one of the fastest-growing digital agencies in the world.


Media. Monks merges with data company 4Mile Analytics
13-01-2022 | 07:58:40
S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.


Dentsu International appoints Nnenna Ilomechina as Global Chief Operating Officer
13-01-2022 | 07:46:12
Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.


[eMarketer] PayPal mulls proprietary stablecoin to help drive platform growth
13-01-2022 | 07:25:00
PayPal confirmed that it's exploring a stablecoin backed by the US dollar after developer Steve Moser discovered code and images referencing “PayPal Coin” inside the PayPal iPhone app, per Bloomberg.


[Vacancy] Logitech is looking for a Senior Customer Supply Chain Specialist, Europe
12-01-2022 | 07:17:00
Logitech is directly looking for a Senior Customer Supply Chain Specialist, Europe


Group M appoints Sebastian Muriel as CEO of Spain
12-01-2022 | 07:05:10
Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.


Publicis Groupe acquires European independent software engineering company Tremend
12-01-2022 | 07:03:35
Publicis Groupe has acquired Tremend, one of the fastest-growing and largest independent software engineering companies in Central and Eastern Europe.


Jaguar Land Rover selects automotive digital marketing company Sincro as website and advertising provider
12-01-2022 | 07:03:31
Sincro's third-generation twin AI improves dealer performance by helping automotive retailers turn inventory faster by providing relevant luxury experiences to in-market automotive shoppers in real time.


Vendasta acquires search, display and social advertising technology company MatchCraft
12-01-2022 | 07:03:21
Vendasta has announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specializing in search, display, and social media advertising solutions for digital marketing agencies.


51% of marketers dedicate half or more of marketing budgets to social media ads, report
12-01-2022 | 06:58:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced new research outlining how changes resulting from the global pandemic will impact ad spend and strategies on social media platforms in 2022.


IZEA begins accepting Bitcoin and Ethereum payments for influencer marketing campaigns
12-01-2022 | 06:53:33
IZEA will also begin paying select influencers in cryptocurrency for campaigns where it has received cryptocurrency as payment from marketers.


[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
12-01-2022 | 06:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.


T-Mobile acquires rideshare advertising network, Octopus Interactive
11-01-2022 | 13:21:50
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.


IBM Watson Advertising brings AI-driven weather analytics to AWS Data Exchange
11-01-2022 | 13:17:22
The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods and indoor and outdoor activities.



Join the Marketing Report Group on LinkedIn!