News

03-09-2020 10:39:00 | Door: Administrator | Hits: 12851 | Tags:

WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.


AdGreen set to unveil carbon calculator for advertisers
06-05-2021 | 16:08:12
To keep the resources, tools and training free at point of use, a voluntary levy is being introduced for advertisers to contribute a small percentage of production cost estimates towards AdGreen’s operational costs.


[eMarketer] Amazon dominates US eCommerce
06-05-2021 | 11:08:05
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.


S4 Capital acquires Brazil digital marketing agency Racoon
05-05-2021 | 13:18:13
Digital advertising and marketing services company S4Capital has announced a combination between Raccoon Group and MightyHive, which significantly expands the capabilities of its data & digital media practice in Latin America.


[eMarketer] Connected TV has become a frontrunner in digital advertising
05-05-2021 | 11:39:00
Investment in Connected TV, CTV, in US rose by 40.6 per cent year on year in 2020 to reach over 9 billion with this growth expected to be sustained this year to hit $13.41 billion.


Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.


Starcom Australia promotes Rebecca Ho to Head of Investment
04-05-2021 | 14:47:04
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.


Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.


[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.


[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
03-05-2021 | 11:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer


[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 


Nielsen launches solution to measures effectiveness of podcast advertising
30-04-2021 | 17:04:35
With this new offering, Nielsen is building on its current podcast ad effectiveness solution to include the ability to measure digitally inserted ads in a live podcasting setting.


Publicis Sapient, Epilson and Adobe partner to personalize customers’ experience
30-04-2021 | 17:02:17
Epsilon and Publicis Sapient are expanding Publicis Groupe’s their relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.


Amazon Web Services simplifies content production with new digital studio service
30-04-2021 | 16:54:00
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.


Global electric car sales set for further strong growth after 40% rise in 2020
30-04-2021 | 09:38:18
New International Energy Agency (IEA), report sees major expansion in electric vehicle adoption this decade, which could accelerate further if governments implement policies aimed at reaching net zero goals.


IFAW partners with Dept to optimize its digital campaigns
29-04-2021 | 15:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.


Dentsu launches playbook on content solutions for marketers
29-04-2021 | 15:47:55
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.


Starcom Australia wins Tourism Tasmania media account
28-04-2021 | 15:53:08
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.


SpotX Integrates TVSquared for real time global connected TV measurement
28-04-2021 | 15:47:15
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.


[Free Webinar] Why these Dutch companies outsource their IT to Africa
27-04-2021 | 16:50:00
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals



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