News

03-09-2020 10:39:00 | Door: Administrator | Hits: 423764 | Tags:

Yahoo selects AWS as its preferred public cloud provider for its ad tech business
02-12-2022 | 16:18:42
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.


TV campaign reach is highest when delivered across 40-45 networks, Effectv research
02-12-2022 | 16:11:47
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.


[eMarketer] LinkedIn’s new ad products turn power users into marketers
02-12-2022 | 15:57:54
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.


Global social media advertisement market to grow reach $201 billion by 2026, report
01-12-2022 | 15:31:40
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.


Agencies feel more comfortable being honest with clients, WFA research
01-12-2022 | 15:28:40
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.


WPP unveils new global insights study on LGBTQ+ marketing and its future
01-12-2022 | 15:25:52
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.


[eMarketer] Twitter squares off against Apple
01-12-2022 | 15:02:58
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.


Nathalie Pons appointed Chief Impact Officer at Havas Village France
30-11-2022 | 16:35:26
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.


[eMarketer] Ads are the bigger driver of video revenues, not subscriptions
30-11-2022 | 16:09:12
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.


Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
29-11-2022 | 16:38:25
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.


JBL Brand and Harman International appoint Havas Group as agency of record
29-11-2022 | 16:33:34
Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.


Consumers favor advertising more when viewed across different platforms, study
29-11-2022 | 16:29:40
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.


Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace
29-11-2022 | 16:25:59
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.


[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
29-11-2022 | 16:11:31
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.


Belgian real estate firm Dewaele picks iO to market its story
28-11-2022 | 12:15:00
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.


IPA secures Snapchat tie-up to accelerate young people's opportunity of ad career
28-11-2022 | 12:00:00
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.


[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales
28-11-2022 | 11:30:00
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.


Hivestack partners with China’s offline advertising solution provider Focus Media
25-11-2022 | 11:46:55
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.


[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
25-11-2022 | 11:35:34
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.


Jan Schraeyen appointed Creative Director at iO
24-11-2022 | 16:19:43
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.



Join the Marketing Report Group on LinkedIn!