Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
The study revealed that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximized by buying across more networks without increasing budgets.
LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Agencies also reported a slight uptick in qualitative performance being evaluated (56% compared to 54% in 2020), again at least a majority of the time.
The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising.
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.
Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
Havas Group will deliver a global and fully integrated solution that brings together brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing.
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
The competition embodies and expands upon the aim of the Advertising Unlocked initiative, founded by Douglas in 2017, to ignite awareness and passion for a potential career within the world of advertising.
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Focus Media, China’s offline advertising solution provider.
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.