News

03-09-2020 10:39:00 | Door: Administrator | Hits: 320642 | Tags:

Daan Langbroek joins the strategy team at iO
28-06-2022 | 08:15:00
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.


dunnhumby appoints Stacy Gratz as Regional Managing Director for Media
28-06-2022 | 08:05:00
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.


[eMarketer] Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
28-06-2022 | 08:00:00
Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.


Global online classified ad platform market to reach $16 billion in 2026, report
28-06-2022 | 08:00:00
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.


[Vacancy] Off The Record is looking for an Experiment Designer / Growth Marketer
27-06-2022 | 10:11:00
Off The Record is directly looking for an Experiment Designer / Growth Marketer


Hivestack appoints Benjamin Abbatiello as Global SVP of publisher solutions
24-06-2022 | 15:09:38
Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions.


Dentsu, Accenture, Netflix win at Cannes Lions 2022
24-06-2022 | 15:06:36
The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.


Seven agencies join UK’s Institute of Practitioners in Advertising
24-06-2022 | 15:03:42
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.


Volkswagen unveils TikTok channel
24-06-2022 | 15:00:18
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.


[eMarketer] PayPal streamlines fees and terms to attract merchant business
24-06-2022 | 14:57:28
US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.


WPP partners with Ukrainian Government to support economic recovery
23-06-2022 | 10:09:46
WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.


Vice Media, Leo Burnett and BBDO Belgium shine at Cannes 2022
23-06-2022 | 10:06:57
Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.


Customers invest in brands that are more culturally relevant, study
23-06-2022 | 09:58:26
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.


[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
23-06-2022 | 09:53:02
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.


[eMarketer] Digital audio takes up an increasing share of US digital media time
23-06-2022 | 09:02:35
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.


WFA launches Charter for Change at Cannes to drive global action on diversity, equity and inclusion
22-06-2022 | 14:15:27
World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.


Portugal, Germany and Sweden companies win for the first time in the Grand Prix categories at Cannes festival
22-06-2022 | 14:11:26
The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold,  17 Silver and 25 Bronze.


DPG Media’s Campus 19 opens its doors in Antwerp
22-06-2022 | 14:05:57
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.


[eMarketer] Streaming services are likely to win bigger share of upfront ad spending
22-06-2022 | 13:43:03
Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.


Winners announced on day one of the Cannes Lions International Festival of Creativity 2022
21-06-2022 | 09:38:09
The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.



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