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03-09-2020 10:39:00 | Door: Administrator | Hits: 5770 | Tags:

InMobi, AdInMo partner to connect brands and mobile gamers in Scotland
28-01-2021 | 13:25:00
AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.


[eMarketer] Digital out-of-home advertising spending declined massively in 2020 in Canada
28-01-2021 | 12:21:29
The market for Digital out-of-home advertising in Canada never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors.


HERC joins Ace
28-01-2021 | 06:46:00
As of today HERC joins Ace, family of leading agencies. With the acquisition of this hotshop Ace adds Advertising & Brand culture to its portfolio. HERC included, Ace now holds over 180 employees with creative hubs in both Utrecht and Amsterdam.


[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.


James Kinney appointed Ogilvy global chief diversity, equity and inclusion officer
27-01-2021 | 12:31:04
Ogilvy has announced that James Nicholas Kinney has been appointed global chief diversity, equity and inclusion officer and chief people officer for North America.


[eMarketer] European consumers keen to invest in brands that make positive contributions
26-01-2021 | 14:45:00
European consumers are becoming increasingly conscious of brands offerings beyond marketing and advertising and are keen to invest in companies that contribute to social good.


[eMarketer] Covid-19 pandemic pushes retail eCommerce to new heights
25-01-2021 | 08:40:27
The coronavirus pandemic changed media behaviors in 2020, driving up consumption of TV and digital video. Quarantines also changed the retail landscape, boosting ecommerce and digital food service significantly.


VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
22-01-2021 | 14:37:48
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.


[eMarketer] Western Europe’s direct selling space on an upward trajectory
22-01-2021 | 07:12:47
The boom in direct-to consumer, D2C, entities has caught global attention especially in Europe where pioneers like beauty company Glossier, mattress companies Casper and Emma and luggage maker away have recorded resounding success.


The evolution of advertising and what it means for 2021
21-01-2021 | 15:18:00
The ever-changing advertising landscape is something we’ve all become accustomed to. Over the last decade, technology has fast-tracked its progress like we’ve never seen before.


Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 13:05:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.


[eMarketer] Programmatic digital display advertising is having an identity crisis
21-01-2021 | 08:21:00
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.


[eMarketer] Lead generation among top content marketers’ plans in 2021
20-01-2021 | 15:10:00
Generating quality leads and attracting increased web traffic are top priorities for marketers in 2021 at 79 per cent and 75 per cent respectively according to the State of Content Marketing report by SEMRUSH


Netherlands national trade association Outreach joins World Out of Home Organization
20-01-2021 | 10:06:02
World Out of Home Organization, WOO, has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country.


Kantar announces major expansion of TV Audience Measurement panel
20-01-2021 | 09:55:50
Kantar, the world’s data, insights and consulting company, is announcing a significant improvement to the TV Audience Measurement (TAM) service.


[eMarketer] Social media most likely to experience brand risk incidents in 2021
18-01-2021 | 07:34:00
Social media is most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising.


WPP appoints Rob Reilly as Global Chief Creative Officer
15-01-2021 | 09:10:00
Rob, who is currently Global Creative Chairman of McCann Worldgroup, will join WPP in May, reporting to CEO Mark Read.


[eMarketer]  Tracking the US programmatic CTV video ad spend
15-01-2021 | 07:35:00
US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.


Logitech unveils innovations to boost video conferencing
14-01-2021 | 10:48:38
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.


[eMarketer] The future of corporate events is hybrid
14-01-2021 | 09:00:00
Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic.



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