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GroupM, WPP’s media investment group, has announced the elevation of Samantha Bukowski to lead GroupM Nexus Commerce, GroupM’s newly unified commerce capability inside GroupM Nexus.

The Back to News Initiative is underpinned by Internews’ Ads for News initiative that helps brands and agencies reach engaged news audiences on more than 10,000 trusted local news websites from more than 50 countries.

Krichefski will succeed Demet Ikiler, who is stepping down from her position as CEO for GroupM EMEA and WPP Country Manager for Turkey at the end of the month.

GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.

The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.

 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.

GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.

GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.

GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.

GroupM, WPP’s media investment group, has announced the introduction of GroupM Premium Marketplace, a unified programmatic marketplace that will increase media buying transparency and efficiency.

As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets all aimed at making clients’ TV advertising more relevant and effective to their consumers.

Essence Global, part of GroupM, has promoted Tim Irwin to global chief operating officer.

GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.

Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.

GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.

Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.

GroupM, WPP’s media investment group, has announced a global partnership with WPP sister agency Hogarth to launch an Addressable Content Practice (ACP)—a global performance media collaboration.

GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.

Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.

The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.

Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).

The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.

With increased competition in the media, marketing, PR and advertising space and evolving consumer demands, agencies and corporates are looking at new and innovative ways to stay afloat while looking at ways of meeting market needs with partnerships becoming an all too common strategy.

Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.

The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.

Launched in 2019, CAN is a UK-based voluntary coalition of over 70 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising.

GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations