Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
Merchants want unified commerce solutions and payment tools that fit their business needs.
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
605 collaborates with Conviva to enrich cross-screen measurement of content and advertising across premium video
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision makers acknowledge some improvements are needed to the ways their organizations use data to enhance CX.
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete.
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
Organización Radial Olímpica will leverage Triton Digital’s audio streaming solutions to better generate content of interest to its audience, delivering an optimal listening experience across all platforms and devices, and creating bonds of loyalty with listeners.
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
Traditional media still strong among New Zealand’s rural audience but digital gaining ground, report
Data from Nielsen’s 2022 CMI Rural Survey shows New Zealand’s rural population are increasingly going online for content, turning to websites and social media to share it, and searching the web for the latest.
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science has announced a partnership with ANTHYM Technologies, a coalition of free, ad-supported streaming TV platforms.
Sony has acquired European mobile game developer Savage Games, expanding its presence beyond gaming consoles to mobile devices.
ITV has announced that it is collaborating with leading employers in the North West, in their collective aim to grow and diversify the pool of technology talent in the region.
The company will start to use green hydrogen to replace grey hydrogen, diesel, and other fossil fuels as it works to decarbonize its operations.
Nielsen has reaffirmed and intensified its commitment to independent, digital audience content measurement, with the announcement of its enhanced Digital Content Ratings Solution (DCR), powered by Identity System.
The acquisition of The Stable adds more than 400 people to Accenture bringing unparalleled omnichannel commerce capabilities and expertise that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer (DTC) channels.
More than 60% of US social media marketers partner with creators primarily to increase engagement, and roughly the same share do so to reach new audiences.
In a world where consumers are increasingly becoming skeptical of traditional advertising, marketers are turning to influencers to create authentic content, connect with customers and position brands.
Thousands of businesses depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay.
TikTok is going local with a new “Nearby” video feed on the For You page that shows videos made in your area and allows users to add location tags to content.
Havas Media Group (HMG) North America and OpenX Technologies, Inc., a global omnichannel advertising exchange, have announced that OpenX has been named a preferred supply-side platform for programmatic advertising bought by HMG on behalf of its clients across North America.
RTL Group, an entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts, is reorganising the Management Board of RTL Deutschland.
Nearly every smartphone maker except Samsung and Apple is reporting lower shipments in Q2 even as consumers continue to splurge on pricey phones, per Ars Technica.
With this programme, Optimizely, a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, identifies DEPT as a global strategic partner to accelerate its product vision.
Yahoo and Comscore partner to bring advanced brand protection, contextual solutions to CTV campaigns
The Yahoo DSP will integrate with Comscore Activation™, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership.
CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced an expanded supply path optimization (SPO) partnership with Havas Media Group (HMG) North America.
Nexstar, together with its partner stations, is the nation’s largest local television broadcasting company and the largest CW affiliate group with 37 CW and CW Plus affiliates, including affiliates in five of the top ten DMAs, accounting for 32 percent of the Network’s national reach.
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.
ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, has announced the launch of its global integrated brand campaign, ‘You Wish.’ The multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.
The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.
The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.
The first units of BorgWarner's new fast-charging station, Iperion-120, have been installed by the Italian service provider Route220 and are ready to support drivers of electric vehicles on their journeys in Italy.
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.
Virto Commerce, a provider of B2B digital commerce solutions, announced further expansion to the UK and Ireland. The move comes after the increased demand for cutting-edge eCommerce technology.
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.
Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.
That trust goes farther on YouTube in terms of driving sales. Some 45% of consumers are at least somewhat likely to shell out for a product via the video platform, 2 percentage points higher than for Facebook.
In what is creating jitters in the marketing industry, close to half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent.
Aleph Group, Inc, a global enabler of digital advertising in emerging countries, has announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.
Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.
Amazon shrank its staff by 100,000 last quarter, joining the ranks of Netflix and Google in an industry-wide adjustment to reduced profits, heightened inflation, and unprecedented pandemic growth, per Bloomberg.
Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.
About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.
Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.
Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.
Users remain most satisfied with search engines and information despite a 1.3% dip to 75.
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.
This places Logitech in the top 1% of sustainability rated companies, having been previously Gold rated at top 5% of rated companies for several years now.
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
Using MuleSoft, companies can integrate data from siloed apps and systems and automate complete workflows more efficiently to deliver seamless digital experiences, faster.
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.
The consumer data underscores a trend of decreasing consumer trust with targeted advertising.
Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.
CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK.
Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.
Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.
Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.
Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.
Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Deutsche Bank is developing its own BNPL (buy now, pay later) solution for invoice and instalment purchases in a collaboration with Vienna-based fintech Credi2.
Inter has launched its brand new digital ecosystem in collaboration with DEPT, to serve as a digital home for fans to engage with the club and brand.
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.
In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.
As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.
As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.
As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.
The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.
Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.
TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.
The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.
The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.
Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.
The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.
InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.
Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.
Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
The new card can help PayPal shore up its seller relationships and generate revenues.
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.
Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.
The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.
Off The Record is directly looking for an Experiment Designer / Growth Marketer
Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.
New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.
[Column] Sergio Bouterse: The benefits of a data-driven approach in programmatic digital out of home
In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.
Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.
The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.
Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.
The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.
DPG Media is directly looking for an Enterprise architect
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.
Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.
Permutive brings publishers, brands, and adtech partners together to deliver responsible advertising
The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.
PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.
As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.
Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.
GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.
As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.
Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.
[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.
ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.
Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.
Publicis Sapient developed the program in partnership with Publicis Groupe.
Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.
Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.
The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.
The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.
According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.
Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.
Jason Kiviat, CPA, the Company’s current Vice President, FP&A and Investor Relations, has been named Ms. Garofalo’s successor as Chief Financial Officer, effective July 1, 2022.
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.
The filing follows an April request from the NTIA for public comments regarding the mobile app ecosystem.
DPG Media is directly looking for a Full-stack developer NU.nl
DPG Media is directly looking for a DevOps Engineer
Vancouver based media technology company Black + White Zebra (BWZ), has announced that it has appointed industry veteran Philip Gray to the newly created role of Chief Operating Officer (COO).
Sprinklr was TikTok’s first advertising partner in 2020, and the addition of the Content Marketing Specialty makes Sprinklr the only platform capable of helping marketers manage, execute, and optimize both organic and paid content campaigns on TikTok.
Nicholls most recently worked at Mediahub (IPG) and Dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks.
The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record.
IKEA has continued its journey to enable an even smarter home for the many people. In October, a Matter ready hub for smart products called DIRIGERA will be launched together with a new IKEA Home smart app.
In a world first, the Advertising Standards Authority (ASA) and some of the largest companies in the digital advertising supply chain are announcing a pilot to extend the ASA’s role online.
In this newly-created global role, Hagedorn will design agile, go-to-market solutions that address complex marketplace challenges – bringing together the Groupe’s unrivaled capabilities in data, creativity, media and technology in new ways to accelerate growth for clients.
Spending across digital ad formats, including display, search, and classified categories, will rise acutely this year. Across the region, display will boost its lead over search, aided by rising spending on video ads.
Xandr has announced three key senior appointments to the team, the first under new ANZ Managing Director, Nicole Prior, as the company eyes expansion.
Havas Media Group (HMG) North America partnered with LiveRamp to create the first-ever agency-level data collaboration solution on its Converged platform.
Meta made a flurry of announcements last week at its inaugural Conversations business messaging event.
With Frank onboard, iO Campus Antwerp has gained a strategic powerhouse. He broke into the communication world as Communication Officer TV at MEDIALAAN (now DPG Media).
Designed to create a more natural search experience, creators can now use EAR to manually select specific sections of Epidemic Sound tracks to use as search criteria.
The racial breakdown of monthly podcast listeners is almost identical to the spread of the US population, according to new Edison Research data.
TikTok is launching a new ad product called ‘Branded Mission’ that will enable brands to crowdsource content from creators and turn top-performing videos into ads.
Dogstudio is known for creating immersive digital and physical experiences for the likes of Supercell, Expo 2020 Dubai, Tomorrowland, Adobe, The New York Times, Microsoft, and Hulu, and has racked up dozens of awards, including 5 Webbys, 47 Awwwards and 41 FWAs.
The extended partnership will support 605’s measurement, attribution, and reporting capabilities through the continued delivery and use of Inscape’s data set.
In mature markets like the US and Europe, viewers are upscreening from small devices to Smart TVs, setting the foundation for streaming to overtake linear TV on the big screen.
The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.
The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.
NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.
Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.
HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.
The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.
Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.
Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.
Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.
Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.
This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
This amount represents a 22% annual growth in the eSports industry.
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
Global TV manufacturer Samsung Electronics, has announced that its 2022 Neo QLEDs earned the ‘Reducing CO2’ certification from the Carbon Trust in recognition of its efforts to reduce its carbon footprint.
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Profitero’s solutions provide actionable insights and product visibility to more than 4,000 brands and 70 million products on more than 700 retailer websites, in over 50 countries every day.
After a pitch trajectory, DEPT won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo’s new lead agency.
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging
Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.
The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious
DPG Media is directly looking for a Scrum Master - Volkskrant | Trouw | Parool | Libelle
DPG Media is directly looking for a Scrummaster
Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.
Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.
Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver 65 languages and campaign experiences in more than 180 markets.
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
YouTube is a critical channel for advertisers to reach their audiences.
The partnership and integration will bring together two companies focused on the future of privacy, security, interoperability, and open marketplaces.
The company added 2.4 million accounts to end the quarter with 429 million active users. Growth was well below the 9.8 million accounts added in Q4, when new users from its Paidy acquisition bolstered numbers.
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.