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Meta trials promotional ads for ecommerce
Meta has announced that it is testing an ad update for Facebook aimed at making it easier for shoppers to discover, manage and apply digital promotions from businesses to their purchases.
Tiktok launches $6 million fund for creators to monetize their content
Social media platform Tiktok has added more offerings to its diverse range of monetization features to further help creators unlock real world opportunities and grow their careers in a way that's most authentic to them.
Over half of PR practitioners lack confidence in their data literacy skills, study
Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities.
Loop Media announces two Disney music video channels
The two channels, Disney Hits and Lofi Minnie, are available now through Loop’s proprietary Loop Player for business.
VideoAmp to measure deduplicated YouTube reach and frequency
This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.
Mobile ad fraud holds steady globally, report
Despite the significant spike during the Olympics, the overall ad fraud trend was held in check in the U.S., thanks to marketers deploying sophisticated anti-fraud techniques, such as AI and optimization strategies to ensure their ads reach real people.
Amazon Games and Middle-earth Enterprises sign deal for the new The Lord of the Rings Game
The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.
Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe
Nielsen, a global player in audience measurement, data and analytics and digitalAudience, an Amsterdam-based Data Collaboration and Cleanroom platform, has announced their cooperation to power open web measurement in key international markets in Northwestern Europe.
Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.
DoubleVerify launches programmatic pre-bid attention optimization segments to maximize campaign performance
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.
Music streaming platforms have added over 330 million subscribers in the past five years, report
As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.
Meta to introduce augmented reality ads to Instagram reels and Facebook stories
Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.
IAS enhances YouTube brand safety and suitability measurement offering
Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.
Havas Media Group launches activation division
This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.
AI sector to become a trillion-dollar market in the next 5 years, report
With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.
Kantar launches brand performance tracker with real-time insights and forecasts
Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.
LoopMe achieves carbon neutrality helping create a sustainable digital advertising ecosystem
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.
StackAdapt releases in-platform ABM targeting and measurement for B2B advertisers
StackAdapt, the self-serve programmatic advertising platform, has announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement.
VIZIO launches business unit to bolster content offering
VIZIO Ads has announced the launch of the VIZIO Branded Content Studio (VBCS), a new business unit created to bring fresh content offerings to millions of VIZIO viewers.
Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.
YouTube to launch AI-powered music ad solutions
YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.
Paramount bets on salesforce platform to measure diversity across productions
Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.
Marketers embrace streaming despite questions on its effectiveness as advertising platform, report
The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.
Accenture and Google Cloud expand partnership to accelerate cybersecurity resilience
Together, they are providing the technology, trusted infrastructure, and security expertise organizations need to build resilient security programs and maintain confidence in their readiness.
Outbrain bolsters senior team with two c-suite appointments
The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands, and advertisers.
Havas Media Group bolsters global data expertise with key leadership updates
Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.
CMSWire Connect Conference | Austin, Texas | May 10-12
CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.
WPP acquires Sonic Branding Agency amp, expanding generative AI offering
amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.
Rad Technologies introduces AI-based creative intelligence to visual art marketing
The two companies have announced heir new product, RAD Visual Arts, which allows best-in-class creatives to collaborate with brands to develop cultural moments, content, and community through AI-informed visual art.
Amazon announces anti-counterfeiting exchange to help eliminate counterfeits across the retail industry
Amazon has announced the Anti-Counterfeiting Exchange (ACX), an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods.
MiQ partners with SeenThis to advance sustainability in digital advertising
Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.
Loop Media launches exclusive sports news highlights channel
The channel is available exclusively on Loop-enabled digital-out-of-home (“DOOH”) venues through Loop’s proprietary Loop Player for businesses.
Mediahuis invests in Belgian property tech startup Smooved
Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.
Amazon unveils generative AI tools targeting customers
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.
Havas Media Group acquires Vancouver digital agency and data consultancy Noise Digital
The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.
Accenture and Microsoft migrate Unilever brands to cloud
The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.
Publicis Groupe acquires Practia to expand digital business in Latin American market
Practia will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company.
ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.
Adthos launches AI-generated audio ads for radio, podcast and streaming
For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.
Firda partners with iO for development of new digital platform
Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.
Kantar announces growth strategy for APAC region
With the launch of a tailored platform in China and a digital strategy to quadruplicate the size of its Indian panel, the company expects to meet the needs of the dynamic Asian markets.
IAS provides first verification solution to Amazon Publisher Services connections marketplace
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
Amazon Fire TV surpasses 200 million fire TV devices sold globally
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.
Internet disruptions cost e-commerce retailers millions annually, study
The survey, conducted by Forrester Consulting on behalf of Catchpoint, shows that nearly 40% of all respondents suffer customer-impacting disruptions, which cost up to $1 million per month.
The Ocean Race, Virtual Regatta and Accenture launch metaverse experience
The Ocean Race launched a metaverse experience pilot today with Virtual Regatta and Accenture to engage fans and businesses in a new way with the world-renowned, global yacht race.
Consumers are turning to retailers' mobile apps to score personalized offers and deals, survey
Mobile app experience company Airship has released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.
Instagram and Snap Inc. launch new offerings to expand revenue streams
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Ad-filtering users are more likely to influence purchase decisions, study
The overwhelming majority of ad-blocking software users – 250 million strong (who are actually ad-filtering users) – consent to see non intrusive online ads that adhere to the Acceptable Ads Standard, defined and approved by the independent Acceptable Ads Committee.
Apple experimenting with AI generated language
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.
The global smart advertising services market to reach $1.8 by 2030, report
Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.
Accenture partners with Adobe to help marketers unlock the value of their content supply chains
The companies have worked together to develop new services based on Adobe’s integrated Content Supply Chain technologies to help marketers more effectively.
DoubleVerify targets Netflix advertisers with measurement solutions
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.
Paramount Global launches campaign celebrating content on its platforms
"Popular is Paramount" is designed to emphasize Paramount's definitive value among the advertiser, distributor, investor and creative communities as a powerful global entertainment partner of choice.
ITV launches Recovery Budget Planner tool for advertisers
Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.
Swiss marketing AI startup Nexoya secures $5 million in Series A financing to expand into new markets
Nexoya integrates digital advertising channels and connects them with their AI-based solution.
Kantar unveils advanced analytics solution to reflect the true colours of customer segments
Kantar, the world’s marketing data and analytics company, has announced the launch of Digital Mirror, an advanced analytics solution developed through iLab – the company’s open innovation ecosystem – in partnership with Audiense and Coca-Cola.
iO and Cheops launch an atypical IT campaign on digital security
The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.
AiAdvertising recognized as a Google premier partner
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.
Salesforce launches the world’s first generative AI for CRM
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.
WPP partners with KDDI in Japan to enhance Web3 digital content capabilities
The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.
[Startup Interview] Julien Morin, CEO, Wiboot, France
Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.
[Startup Interview] Nicolas d'Audiffret, Co-Founder, Ankorstore
Ankorstore is an online B2B marketplace connecting brand and retailers all around Europe. Nicolas d'Audiffret the startup’s co-founder explains.
[Startup Interview] Tom van Bentheim, Co-Founder, Opt Out Advertising, Netherlands
Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry. The Co-founderTom van Bentheim elaborates.
[Startup Interview] Ehsan, Mohammad, Reza, Co-founders, Coco, Austria
CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.
Snapchat launches AI chatbot
Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.
Dentsu Group set to acquire omnichannel digital marketing production firm Tag
The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.
Pecan AI announces marketing mix modeling solution
Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.
[eMarketer] Hollywood turns to gaming to expand franchises
Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.
MGID enhances image creation for advertisers with integration of generative AI
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.
Dealtale announces the first conversational AI tech for performance marketing analytics
In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.
Instagram launches feature that allows creators to connect more with followers
Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.
Accenture completes acquisition of SKS Group
The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks
Telenor Norway to accelerate digital transformation with support from Accenture
The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.
[Vacancies] Azerion has a position for a Sales Account Manager - London
Azerion is directly looking for a Sales Account Manager in London, UK
WPP partners with Stripe to expand commerce and payments solutions for brands
With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.
Kochava announces acquisition of Machine Advertising
Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.
[eMarketer] Retailers see promise in Chat-GPT and generative AI
Retailers are looking for ways to implement generative AI in their organizations.
Nielsen and MMS announce expansion of cross-media measurement service in Sweden
Nielsen, a global player in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS – Mediamätning i Skandinavien AB, have announced the expansion of the cross-media measurement service, also referred to as total measurement.
SimplicityDX reinvents social commerce with edge storefronts
Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes.
France Télévisions, M6 and TF1 groups announce the liquidation of SALTO
Launched on 20th October 2020, SALTO has currently near one million subscribers, who have signed up for an offer that combines the best of French drama with iconic daily shows and exclusive all-new programmes.
DoubleVerify unlocks CTV viewability for advertisers with first-to-market solution
This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.
[eMarketer] What were the most downloaded social media apps in 2022?
Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads.
[eMarketer] How user behavior is changing on social media and digital video in the UK
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
AiAdvertising uncovers ChatGPT’s commercial applications in adtech
AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.
Hotwire Global Communications unveils new suite of data intelligence solutions
Through a suite of insight-led solutions Hotwire will help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth.
[eMarketer] Twitter enters the ad revenue-sharing race
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.
DEPT helps measure and reduce organizational footprint as Salesforce Net Zero cloud partner
With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.
Entravision expands Meta partnership with new representation in Iceland
Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.
LoopMe announces global hires amid continued revenue growth
LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.
[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.
Nielsen launches Ad intel service in France
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.
Permutive enables standardized publisher first-party data at scale via Xandr’s marketplace
Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segments that are generated automatically based on publishers’ first-party data.
Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Nokia launches Sustainable Finance Framework
The framework reinforces Nokia’s commitment to sustainable growth by ensuring its financing strategy supports the company’s recently enhanced ESG strategy.
Niche protocol announces public beta launch of ad-free social media platform geared for web3
The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.
Botify launches Botify activation to accelerate content discoverability for the world’s brands
Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.
DoubleVerify takes down first large-scale ad impression fraud scheme in audio
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.
Increasing consumer spending drives growth of the global advertising agencies industry, report
Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.
[eMarketer] As it enters its 'year of efficiency,' Meta tries to regain its focus
Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.
DEPT appoints Matt Lynch CEO of EMEA
Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.
Amazon sets a new record for most renewable energy purchased by a single company
This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.
[eMarketer] Google aims to beat OpenAI with chat and search bot features
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.
Amazon Publisher Direct and Paramount Advertising to offer advertisers access to premium video inventory
Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.
Microsoft and Qcells partner to curb carbon emissions and power the clean energy economy
Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.
Adtech company AiAdvertising announces implementation of ChatGPT from OpenAI
The platform has been making headlines for attracting major investments from tech giants, and AiAdvertising has already begun incorporating the chatbot program into the development of its advertising campaigns.
[eMarketer] Shopify adjusts strategy ahead of Buy with Prime launch
Shopify has made a number of moves aimed at shoring up revenues as ecommerce growth slows from its pandemic heights.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
[eMarketer] TikTok's playbook of short-form video and creators friendliness is going beyond social
The habit of buying products on Amazon makes its dominance hard to shake, but discovery is key to capturing Gen Z shoppers and users.
Kantar adds price sensitivity testing to marketplace innovation portfolio
Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment.
605 partners with Operative to introduce integrated cross-screen planning solution
With 605 DR1VE, Operative customers get access to real-time inventory availability and rate card pricing information to generate media plans.
Salem Media Group expands relationship with Triton Digital leveraging suite of audio solutions
Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced that Salem Media Group Inc., America’s multimedia company specializing in Christian and conservative content, has extended its relationship with Triton Digital.
DoubleVerify debuts in-feed brand safety and sustainability solution on Twitter
This partnership enables DV to analyze the suitability of content adjacent to all types of ads, including Promoted Tweets.
Similarweb estimates 100 fastest-growing digital brands of 2022
With its annual Digital 100 ranking, Similarweb is recognizing what it believes to be the 10 top-performing digital domains from 10 critical business categories, ranked by growth – with the top sites up by hundreds, or even thousands of a percent, between 2021 and 2022.
[eMarketer] Shutterstock debuts new generative AI capabilities for creative marketing
Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.
[Marketing Report] Bob Koigi: Advancing brand safety solutions
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are delivering transparency in their campaigns.
ITV announces increased investment in data tech firm InfoSum
ITV has announced a further investment in data technology company InfoSum, increasing ITV’s investment by 50% of its original amount.
Channel 4 launches virtual work experience programme to help young people discover their creative career
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.
New video ad formats in streaming TV are twice more favorable than traditional TV ads, study
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.
JW Player acquires InPlayer to expand its monetization and audience insights offering
JW Player, the SaaS video platform for broadcasters, publishers, and other video-driven companies, has announced it is acquiring InPlayer, a provider of subscription management and identity management technology.
Vivvix launches unifying advertising intelligence businesses from Kantar and Numerator
Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.
[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
VideoAmp and Warner Bros. Discovery announce audience measurement agreement
Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers.
Meta and IRI unveil solution to measure in-store sales impact of online advertising
Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.
Hivestack selected as first programmatic DOOH partner for Korea’s digital marketing network, BGFnetworks
Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).
The Trade Desk unveils Galileo, a new approach for activating advertiser data
Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.
Publicis Groupe acquires marketing technology company Yieldify
Publicis Groupe has announced the acquisition of Yieldify, a London-based marketing technology company.
LegitScript partners with Google on certification programme for CBD manufacturers and retailers
LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.
Sale of game consoles drive video gaming industry, report
The sector is characterized by a tremendous amount of innovation and dynamics, not just growth. More than one billion video game consoles have been sold, worldwide, over the last decade.
[eMarketer] TikTok will drive social commerce growth in 2023
Social commerce sales grew 34.4% this year to $53.10 billion, according to eMarketer forecast, as more people shop on social media and existing buyers spend more.
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.
Attain partners with OpenX to enable supply side targeting for advertisers
OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.
WPP acquires tech agency Fēnom Digital
WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.
Nielsen announces market availability for Nielsen ONE Ads
Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
Paramount Advertising adds Unified ID 2.0 to scale identity on Connected TV
Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.
[eMarketer] 5 must-see digital ad marketing charts for 2023
While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.
[eMarketer] How Gen Z consumes media
Instead, Gen Zers’ TV time is headed to social media—which includes digital video—where they spend the bulk of their time with media.
Outbrain Board of Directors authorizes share repurchase programme
The manner, timing, and actual number of shares repurchased under the program will depend on a variety of factors, including price, general business and market conditions, and other investment opportunities.
DEPT launches WEB3/DEPT to build the next generation of the web
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.
The fastest growing enterprise brands are Microsoft, Adobe and Siemens, report
The announcement comes as the momentum and influence of B2B marketing continues to rise. Accelerated by the pandemic and the digitalization of B2B, brand marketing has become an imperative for B2B leaders looking to build competitive advantage and long-term value.
Google and Microsoft sites leads in audience reach, report
With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies.
Global cloud TV market to reach $4.9 billion by 2028, report
The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% Compound Annual Growth Rate, CAGR, during the forecast period.
Nielsen and AI4ALL expand relationship to build the next generation of artificial intelligence leaders
Nielsen is providing volunteer support and continued sponsorship of AI4ALL, a nonprofit focused on opening doors to artificial intelligence (AI) for underrepresented talent through education and mentorship.
Social toxicity and data privacy forge the future of marketing, Gartner predictions
As marketers face increased scrutiny over their operations, Gartner, Inc. has revealed its top five predictions that marketing leaders must incorporate in their strategies in 2023 and beyond to drive results and regain the confidence of business leaders.
Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.
Apple spent almost $100 billion innovating its products over the last 5 years, research
Apple has for years sustained its position among the top tech companies serving a wide range of customers through innovative products and services that seem to meet emerging market demands.
Loop Media and ACTV8me deploy MarTech solutions across digital out-of-home network
The partnership allows two leading tech companies to demonstrate industry-first capabilities and experiences by leveraging Loop Media’s distribution network within retail stores nationwide.
[eMarketer] Meta’s business model is under threat at home and abroad
This isn’t the first time Meta pulled out the “ban-all-news” threat in response to legislation giving publishers negotiating power.
Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
Traditional media resilient through economic uncertainty, social media stalls, report
After a strong start in 2022, advertising spending growth slowed significantly in the second half amidst global economic uncertainty.
Paramount+ and British Airways launch a dedicated channel on the airline’s highlife entertainment platform
Paramount+, the global streaming service from Paramount has announced a partnership with British Airways to preview some of the streamer’s best television series on long-haul international flights.
In-game advertising market size to increase by $5 billion by 2027, report
The rise in the adoption of mobile gaming is driving the growth of the regional market.
[eMarketer] How TikTok could help boost social commerce in the UK
The UK is a nation of digital buyers. But their appetite for shopping online hasn’t yet extended to social media
Branch announces support for AWS for Advertising & Marketing Initiative
Branch, a player in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, has announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.
The digital marketing software market to grow to $141 billion in 2026, report
The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions.
Yahoo selects AWS as its preferred public cloud provider for its ad tech business
Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS.
ITV signs licensing deal with Paramount Global Content Distribution
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream the likes of Everybody Hates Chris and Freaks and Geeks on ITVX for free in 2023 and beyond.
[Marketing Week] Bob Koigi: The rise and rise of social media advertising
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
Nexon and Hivestack activate a cross-border programmatic digital out of home campaign from South Korea into Singapore
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries.
Consumers favor advertising more when viewed across different platforms, study
A new study by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, in partnership with Spectrum Reach, the advertising sales business of Charter Communications, Inc., reveals that consumers are more likely to respond to advertising if they see it across different screens.
Triton Digital appoints Josh Yamuder director of partnerships, programmatic marketplace
The appointment amplifies Triton Digital’s continued commitment to driving audience and revenue growth through digital audio.
[eMarketer] Yahoo bets on programmatic with a 25 per cent stake in Taboola
As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.
Belgian real estate firm Dewaele picks iO to market its story
To have that evolution succeed, iO and Dewaele launched the real estate agency’s new DNA: “Your lifelong partner for housing and business”.
[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales
In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.
Targetspot sells its digital audio business to Azerion
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform.
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup
Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
TikTok advertising revenues will exceed META and YouTube's combined video ad revenues by 2027, research
New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.
Hivestack and Quotient partner to connect and enable global programmatic digital out of home campaigns
The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale.
Havas Media implements attention data into planning tools on a global scale
HMG is the first agency network to implement attention data into planning tools on a global scale, with these new tools enabling investment in attentive, sustainable, and economic media exposures.
[eMarketer] Can Meta transform WhatsApp into a super app?
The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.
Dentsu partners with Microsoft to build path to the metaverse for brands and business
Dentsu International has announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies.
Amazon and USAID launch effort to boost climate funding for women
Amazon will commit a total of $53 million to help accelerate women’s climate solutions, including $3 million toward the USAID partnership and $50 million for Amazon to invest directly in climate tech companies run by women.
MGID launches interactive rich media ads helping advertisers increase ad engagement
MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content.
[Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.
Adludio enhances its AI-powered platform to help clients win the battle for brand attention
With an emphasis on Deep Learning running through the platform, this is enabling a level of measurement and actionable insights for Adludio’s global clients that will help them win the battle for brand attention.
GhanaWeb, Age Africa Agency sponsor YouTube Creators Festival in Ghana
Ghana’s leading online media platform, GhanaWeb, and Age Africa Agency, the foremost YouTube agency with a Multi-Channel Network (MCN) in Africa, are co-sponsoring the second edition of the YouTube Creators Festival to be held from November 24 to 26, 2022, in Accra, Ghana.
Hivestack and RE/MAX of Southern Africa activate the world’s first programmatic digital out of home anamorphic campaign
The campaign was activated for RE/MAX of Southern Africa, the leading global real estate franchisor via their agency Mark1 targeting audiences at the iconic Victoria & Alfred (V&A) Waterfront in Cape Town via V&A appointed media owner, Innovocean.
Yieldmo and IRIS.TV in a smart data partnership to drive superior advertising outcomes
This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.
Teads selects Crisp to revolutionize digital omnichannel media with shelf availability data
The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform
[eMarketer] Digital video viewers take TV to smaller screens
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Fox Corporation and VIZIO announce expanded multi-year distribution partnership
Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
BigCommerce and Snap Inc. create opportunities for merchants to reach new audiences
BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, has announced in partnership with Snap, Inc., the launch of Snapchat for BigCommerce.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[eMarketer] TikTok restructures its US operation to weather the advertising storm
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
[eMarketer] Shopify focuses on growing merchant solutions revenues to offset slowing GMV growth.
Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.
Channel 4 transforms brand to help viewers navigate crowded digital world
Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.
Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.
[eMarketer] As podcast listener growth slows around the world, bright spots can still be found
The era of explosive growth for podcast listenership is coming to an end for much of the world
Paramount and Virgin Media in a multi-year distribution partnership deal for UK streaming services
Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.
Dentsu partners with Decrypt to launch bespoke Web3 learning program for global employees and clients
Dentsu International has announced the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutting-edge of Web3 development and governance.
Advania acquires CLOUDIO to broadens its offering in Denmark
To further broaden its offering in Denmark, Advania has acquired the IT infrastructure, storage and backup specialist CLOUDIO. Advania will continue to build the highest level of IT-services to help customers on their digital journey.
KlearNow expands into Spain to expedite customs clearance
KlearNow, a pioneer in smart logistics as a service (LaaS), announced the company is expanding into Spain to help improve the customs clearance processes at the country's 15 major ports, airports, and cross-border terminals.
T-Mobile Netherlands deploys Lifemote for home network assurance
Lifemote, the provider of cloud-based AI-driven WiFi Analytics, and T-Mobile Netherlands, the Internet Service Provider (ISP) in the Netherlands, announced the rollout of Lifemote's home analytics software across the T-Mobile Netherlands installed base.
Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.
HOFA launches London's first DAO for art collectors
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
Kantar bridges the gap between demand gen and brand building using AI
Kantar, the global marketing data and analytics company, has introduced brand lift metrics into Link AI for Digital, the first of the company’s next-gen AI predictive tools.
[eMarketer] WhatsApp outage results in a scramble for messaging alternatives
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.
IRI expands media campaign evaluation to include omnichannel data
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
[eMarketer] Microsoft prepares for second round of layoffs
Microsoft announced layoffs across multiple divisions—and while no official number of job cuts were revealed, a source said it was just under 1,000, per Insider.
Channel 4 unveils all-new digital-first brand, Channel 4.0
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.
[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.
DoubleVerify launches new attention lab to help advertisers maximize campaign performance
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.
Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.
Triton Digital unveils new advertising platform, Tap
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
Nextdoor and Oracle Advertising announce strategic collaboration
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.
Netflix selects IAS to provide transparency to its advertising platform
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
Volkswagen partners with CARIAD and Horizon Robotics to strengthen autonomous driving in China
The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.
SHAREit expands market share in Nordic countries offering advertisers a new global audience
Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.
Huawei and Dronetech elevate partnership to facilitate sustainable farming in Austria
Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.
[eMarketer] Netflix strikes measurement deal with DoubleVerify, Integral Ad Science
Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.
[eMarketer] PayPal deepens US in-store push with new Zettle device
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.
dmg media selects Outbrain as exclusive recommendation partner
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
Symphonic Digital delivers on-demand talent for advertising agencies
Symphonic has developed the talent and processes to carve out a market with small and medium-sized advertising agencies.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
TikTok available on Loop TV as new out of home channel
TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Cross Screen Media expands deal with Xandr to include cross-screen measurement for political advertisers
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.
iO appoints Bart De Hertogh as Program Lead
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.
Sports franchise Combate Global launches on Tiktok
Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
DoubleVerify to provide third-party measurement tools to best buy
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).
Online video advertising will generate three times more revenue than SVOD in 2027, report
Omdia estimates that by 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and "downgrading" of existing subscribers to ad-tier.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
Deutsche Bank partners with Visa to prevent fraud in online retail
The solution works like a risk management system and calculates a risk value for each individual transaction using artificial intelligence and specified rules.
iO acquires Stockholm-based digital agency Triggerfish
End-to-end agency iO’s expansion continues in the Nordic market. Earlier in September iO acquired the Danish agency Peytz & Co, and now Stockholm-based digital agency Triggerfish is becoming part of iO.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
[eMarketer] Shopify pushes further in-store with new POS device
Merchants want unified commerce solutions and payment tools that fit their business needs.
Data ethics is a priority for nine out of 10 CMOs, WFA research
New WFA research has found that while Chief Marketing Officers, CMOs, are keen to address consumer and regulatory concerns around data-driven marketing, the complexity of the data and digital ecosystem is making it hard for them to identify the right practical measures to take.
Targetspot doubles down on podcasts
A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.
Dentsu and Comscore partner to transact on advanced audiences in local TV
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
605 collaborates with Conviva to enrich cross-screen measurement of content and advertising across premium video
This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.
[eMarketer] Podcast listener growth spurs demand for multilingual content
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
[eMarketer] Post-pandemic decline hits wearables segment
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
Samsung Electronics unveils environmental strategy with focus on net zero carbon emissions
It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.
[eMarketer] Meta’s losses show the metaverse’s costly risk
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.
[eMarketer] The future of video games will be streaming
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
Global programmatic advertising market to reach $18.42 billion by 2026, report
The programmatic advertising market consists of sales of programmatic advertising services by entities (organizations, sole traders, and partnerships) that is use of automated technology for buying and selling the advertising spaces.
Targetspot partners with Gadsme to launch in-game audio ads to the world
Global demand partners from the Targetplay network across the USA, Europe, LATAM and APAC will be able to access Gadsme’s supply side network of mobile games studios at scale.
Epsilon Loyalty Index launches in Australia
Using proprietary methodology, Epsilon converted survey results from 2000+ respondents across 4 retail categories and 40 brands into an index forming a proven relationship between loyalty drivers, attitudes, and actual consumer behaviour.
RTL launches new career website to harmonize talent acquisition
Following the launch of RTL’s unified brand identity, RTL Group has taken the next step towards transforming RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms.
Over 60 per cent of organizations don’t collect enough data to improve customer experience, report
A new global report released by CallMiner reveals that 70% of contact center and customer experience (CX) decision makers acknowledge some improvements are needed to the ways their organizations use data to enhance CX.
[eMarketer] How streaming video has surged in less than a decade
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[Marketing Week] Bob Koigi: The market value of addressable advertising
The world is experiencing growing interest and adoption of addressable advertising as brands maximize reach and frequency of their target audiences across their full video investment.
Unity appoints Media.Monks media agency of record
Unity, the global platform for creating and operating interactive, real-time 3D (RT3D) content, has selected Media.Monks as its media agency of record following a competitive RFP process.
Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
67% of advertisers now use addressable TV advertising, report
Go Addressable, an industry initiative created by television distributors to advance addressable advertising, has released new research – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium.
[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
Camelot selects OneView by Roku to help small-and-medium businesses expand into TV streaming advertising
As an early adopter and first certified partner, Camelot will use the data, tech, and tools from America’s number 1 TV streaming platform* to make it easy for SMBs to grow their businesses and achieve their marketing goals.
Quantcast names Deb Stambaugh as Chief Marketing Officer
Quantcast, a global advertising technology company, has announced Deb Stambaugh as its chief marketing officer. Stambaugh joins Quantcast at a pivotal moment of transformation.
iO acquires Danish digital agency Peytz & Co
iO, an agency that brings together strategy, creation, content, marketing, and technology to support clients in their communication and digital transformation, is expanding into new markets by acquiring Peytz & Co, one of Denmark’s digital agencies.
Mather Economics expands global footprint with new office in Belgium
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
AiAdvertising rebrands with focus on ai-driven campaign performance technology platform
The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.
[eMarketer] UK users spend more time with TikTok than Facebook, Instagram, and Snapchat
TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.
Rebel Foods appoints Essence as its integrated media agency
Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.
74 per cent of consumers use mobile ads to discover new apps, report
The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.
[eMarketer] Instagram pivots away from social commerce to sharpen its focus on advertising
The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.
Global web real-time communication market to reach $57 billion by 2027, report
Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.
Yahoo acquires algorithm-based news company The Factual
The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.
Epson and Usain Bolt renew partnership to promote cartridge-free printing across Europe
Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.
Advertisers are leveraging top sources for app downloads, report
The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.
[eMarketer] Earlier podcast spots mean more site visits
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.
Dept acquires Australian digital product studio Two Bulls
Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.
Saniweb and iO relaunch bathroom webshop in the Netherlands
In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.
MediaKind’s enhanced MK Engage Solution maximizes the power of live media content
Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.
[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.
WPP acquires Dutch ecommerce consultancy firm Newcraft
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.
Kantar announces completion of sale of Kantar Public to Trilantic Europe
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete.
[eMarketer] Layoffs at Snap could compromise its AR aspirations
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”
Loop Media partners With Hivestack to expand advertising business
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.
Events.com acquires Evensi, a network for discovering and marketing events
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.
T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.
[eMarketer] US marketing technology set to surpass $20 billion for the first time ever
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.
[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.
Fiverr partners with Shutterstock to connect customers and freelancers to licensed assets
Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.
Accenture and Kubota establish joint venture for a more sustainable society
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.
Neustar partners with InfoSum to pave the way for the privacy-first advertising future
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.
Organización Radial Olímpica selects Triton Digital to optimize audio streaming
Organización Radial Olímpica will leverage Triton Digital’s audio streaming solutions to better generate content of interest to its audience, delivering an optimal listening experience across all platforms and devices, and creating bonds of loyalty with listeners.
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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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