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11-09-2020 18:52:00 | Door: Administrator | Hits: 235664 | Tags:

Dept launches proprietary marketing technology platform
07-12-2021 | 11:19:15
 Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today.
 MediaMonks acquires salesforce platform Maverick Digital
07-12-2021 | 11:05:34
Maverick Digital has merged with Media.Monks, a subsidiary of S4 Capital. 
Conviva teams with Experian to expand audience measurement capabilities for streaming publishers
07-12-2021 | 11:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.
Dentsu launches Merkle Taiwan, expands customer experience management services in APAC
06-12-2021 | 12:05:00
Global experience and solutions: Merkle Taiwan adopts Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation.
IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks
03-12-2021 | 11:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.
[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users
03-12-2021 | 10:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.
Xandr standardizes video content on its platform
02-12-2021 | 16:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.
Supremacy Games set to release first mobile NFT racing game
02-12-2021 | 08:54:35
Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.
Amazon announces wind and solar energy projects in Germany, Italy, Spain and UK
01-12-2021 | 14:10:21
The projects will supply renewable energy for Amazon’s corporate offices, fulfillment centers, and Amazon Web Services (AWS) data centers that support millions of customers globally.
Tesco launches media and insight platform to help brands engage with customers
01-12-2021 | 13:57:02
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.
[eMarketer] Uber drives the rise of on-demand healthcare
01-12-2021 | 13:52:30
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.
WPP acquires UK tech company Cloud Commerce Group
30-11-2021 | 15:15:40
WPP has announced that it has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
Sony to become the official virtual fan engagement partner of Manchester City Football Club
30-11-2021 | 15:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
30-11-2021 | 14:59:51
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
[Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
30-11-2021 | 14:15:00
With a growing number of clients keen on tracking ROI on their communication campaigns, communication and PR companies are embracing emerging technologies including artificial Intelligence and cloud computing to deliver that value.
Nielsen transforms linear TV measurement with new individual commercial metrics
29-11-2021 | 11:35:00
Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
Google and Essence launch contextual advertising powered by machine learning with Guardian Australia
26-11-2021 | 12:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.
Financial insights and media company Investor Scene launches in Canada
25-11-2021 | 14:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.
Online shopping site LOHACO adopts Xandr’s Monetize Ad Server
25-11-2021 | 14:17:40
With the selection of Monetize Ad Server, ASKUL Corporation intends to use its advanced ad serving capabilities to offer new services and products to its advertising customers. 
[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)
24-11-2021 | 13:20:00
Outbrain is directly looking for an Office Manager - Part time- (25h)
[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager
24-11-2021 | 13:13:00
Outbrain is directly looking for a Programmatic Technical Operations Manager
[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology
24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology
[Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
24-11-2021 | 10:39:00
As part of its expansion strategy, digital platform for marketers, advertisers, communication professionals and media, Marketing Report has announced that it is expanding to Belgium and is in the process of launching a website.
ViacomCBS announces new global deal with Twitter
23-11-2021 | 15:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.
Samsung Electronics expands its ‘Green Chip’ line-up to reduce carbon emission
23-11-2021 | 15:14:00
Samsung’s automotive LED packages also had their carbon footprint verification, a first in the industry for automotive LED packages, further expanding Samsung’s portfolio of eco-conscious ‘green chips’.
E-commerce marketplace DHgate partners with Google to facilitate small exporters in overseas digital marketing
23-11-2021 | 15:10:32
With Huitou, Google’s ads solution offering will be seamlessly integrated into DHgate's marketing platform for sellers, alongside other established advertising tools offered by the e-commerce company.
Omnicom's Credera acquires BrightGen to expand digital marketing consulting depth
23-11-2021 | 15:06:17
Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc.
[eMarketer] Social media key to product discovery for Gen Z
23-11-2021 | 15:01:11
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.
iO acquires Dutch content agency Entopic
22-11-2021 | 15:32:18
The acquisition of Entopic ads 75 online content experts to the iO Campus Amsterdam.
Outbrain acquires video intelligence AG platform, expands brand and video offering
22-11-2021 | 15:20:00
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles.
[eMarketer] US leads in health tech funding
22-11-2021 | 14:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.
Yahoo and BuzzFeed expand partnership across programmatic, identity and content
20-11-2021 | 13:49:36
With the partnership, BuzzFeed will leverage Yahoo’s unified advertising technology stack, and provide Yahoo with preferred programmatic access to deals via the Yahoo SSP.
Global ad tech company The Trade Desk advances partnership with NBCUniversal
20-11-2021 | 13:49:27
As part of this announcement, The Trade Desk will add NBCU’s Peacock service to its industry-leading CTV platform.
Nokia sets sights on 100 per cent green electricity by 2025
20-11-2021 | 12:22:26
Nokia has called for accelerated digitalization and green energy uptake, as well as setting its sights on 100% renewable electricity in its own operations by 2025.
[eMarketer] Connected TV catches attention of US population
20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.
[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals
19-11-2021 | 12:34:00
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.
Demandbase delivers account-based advertising for Facebook, Instagram, Twitter and YouTube
18-11-2021 | 17:16:08
Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.
ITV and Virgin Media O2 announce  long term commercial partnership
18-11-2021 | 13:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.
Schneider Electric and GreenYellow partner to accelerate low-carbon trajectory of large companies globally
18-11-2021 | 13:18:08
For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.
[eMarketer] US retail media ad spend to surpass $30 billion mark this year
18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.
DoubleVerify launches publisher solution in Europe
17-11-2021 | 15:22:56
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.
Liberated Syndication partners with Samsung to bring its podcasts to Samsung Galaxy devices
17-11-2021 | 15:18:28
Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.
Essence appoints Anna Berry as UK Managing Director
17-11-2021 | 11:10:36
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
BICO’s group companies CELLINK and CYTENA win five German Design Awards for excellent product design
17-11-2021 | 11:07:00
Five products from BICO, the global Bio Convergence company, has been awarded with the prestigious 2022 German Design Awards.
TİAK Board retains Kantar and expands Turkey TV audience measurement service
17-11-2021 | 11:04:44
Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.
[eMarketer] TikTok eyes 1.5 billion monthly users by 2022
17-11-2021 | 11:00:46
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.
[Vacancy] ViacomCBS is looking for a Coordinator Product Fulfillment
16-11-2021 | 07:51:00
ViacomCBS is directly looking for a Coordinator Product Fulfillment
fuboTV acquires French  live TV streaming service Molotov
11-11-2021 | 15:33:00
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
GameAnalytics launches HyperBid, a mediation platform for mobile games advertising
11-11-2021 | 15:25:30
GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.
[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies
11-11-2021 | 15:18:00
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.
[Marketing Week] Bob Koigi: Reinventing advertising offerings
11-11-2021 | 10:50:23
With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.
VICE Amsterdam and Google Nest announce new content collaboration
10-11-2021 | 13:19:28
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
SAP awarded Terra Carta Seal for commitment to sustainability
10-11-2021 | 13:16:04
The inaugural 2021 Terra Carta Seal recognizes global companies that are driving innovation and action toward the creation of genuinely sustainable markets.
Global ad spend on Facebook and Instagram on an upward trend in 2021, report
10-11-2021 | 13:12:55
Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.
MediaMath and IBM Watson Advertising deliver addressable weather-based ad solution
10-11-2021 | 13:10:13
 IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.
[eMarketer] Facebook ad spending on an upward trajectory
09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.
Global streaming market still growing, up 21 per cent worldwide, Conviva data
08-11-2021 | 13:22:10
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
afriQloud and whitesky.cloud have put the foundation in place for a federated EMEA cloud infrastructure
05-11-2021 | 15:01:00
In partnership with the European company whitesky.cloud, afriQloud has designed a completely new architecture for affordable and local cloud services.
BuzzFeed names Amita Tomkoria to lead Investor Relations
05-11-2021 | 11:38:57
 In her role leading BuzzFeed’s global investor relations strategy, Tomkoria will be responsible for building strong relationships with the investment community while communicating BuzzFeed’s long-term vision, business model and financial performance.
[eMarketer] Netflix to spend more on original programming
05-11-2021 | 11:24:00
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Mastercard and partners advance the future of sustainable commerce
04-11-2021 | 12:37:17
As part of its net zero strategy, Mastercard had already committed to meet its existing science-based targets (SBTi) for greenhouse gas reduction, which are aligned to the United Nations Business Ambition for a 1.5°C future.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
04-11-2021 | 12:24:00
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
04-11-2021 | 12:06:20
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
03-11-2021 | 11:12:14
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
Interactive Advertising Bureau announces two executive appointments
03-11-2021 | 10:50:00
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
Hearst Magazines names Kabir Seth Senior Vice President of Product and Technology
02-11-2021 | 12:51:46
The announcement was made by Hearst Magazines President Debi Chirichella and Interim Head of Hearst Media Platforms Rajiv Pant, to whom Seth will report.
Conviva announces streaming platform expansion solving audience measurement challenges
02-11-2021 | 12:36:31
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.
[eMarketer] The place and space of fintechs in the metaserve
02-11-2021 | 12:27:23
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[Vacancy] Logitech is looking for a Design Guide - IT Organisation
01-11-2021 | 12:54:26
Logitech is directly looking for a Design Guide - IT Organisation
Global mobile advertising market to reach of $724 billion by 2026, report
29-10-2021 | 14:38:28
The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.
Viant advances TV ad offerings through iSpot partnership
29-10-2021 | 14:30:18
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
Groupe Rocher selects Google Cloud to accelerate its sustainability commitments
28-10-2021 | 13:29:51
Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.
Yahoo and Merkle bolster identity-based targeting, performance and measurement for advertisers
28-10-2021 | 13:25:00
Yahoo has announced an expansion of its long standing partnership with Merkle, the technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.
Xandr invests in its portfolio of identity offerings
28-10-2021 | 13:20:22
Facilitating addressability through consumer-consented data is a key component that Xandr has made strides on. Through Xandr’s collaboration with LiveRamp, Xandr this year launched end-to-end support for RampID on its platform.
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
27-10-2021 | 13:51:00
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
27-10-2021 | 13:39:11
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
DoubleVerify launches contextual targeting solution for digital publishers
27-10-2021 | 13:35:42
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
27-10-2021 | 13:33:26
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
[Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
26-10-2021 | 13:15:00
A coalition in the European Parliament recently sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Amobee and smartclip unveil TechAlliance, Europe’s First broadcaster-centric, cross-screen advertising platform
26-10-2021 | 10:06:49
This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Data Protection Regulation (GDPR), privacy-compliant audience and content viewership data across the region.
Yahoo and Tubi partner to streamline connected TV planning and buying
26-10-2021 | 09:58:46
Yahoo has announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing incremental efficiencies to the planning and buying of connected TV
[eMarketer] Facebook is the most popular US social media platform
26-10-2021 | 09:15:00
Despite mounting controversies, Facebook remains the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
Merkle and TransUnion Partner to enhance audience activation across Connected TV
22-10-2021 | 14:55:00
Merkle, a data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion.
Global cloud advertising market to reach $6.7 billion by 2026, report
22-10-2021 | 14:51:08
Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.
[eMarketer] Global smartphone market dip on shortages
22-10-2021 | 14:40:17
Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.
European politicians call on the largest European advertisers to stop tracking ads
21-10-2021 | 18:18:00
A cross-party coalition in the European Parliament has sent a letter to the corporate leaders of the largest European advertisers to call on them to stop using tracking ads.
Kantar brings AI-based creative testing to digital video adverts
21-10-2021 | 16:30:59
Kantar, the world’s data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.
Nielsen unveils new brand identity with a focus on global future of media
21-10-2021 | 16:22:06
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media.
Hearst UK appoints Joanne O'Hara as Head of Homes in commercial client team
21-10-2021 | 16:18:36
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
[eMarketer] Walmart bets on SMS shopping
21-10-2021 | 15:57:00
Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.
Essence launches new office in France
20-10-2021 | 16:22:19
Inspired by Silicon Valley, Essence helps brands enter a new business paradigm driven by algorithms and data, and was originally created to support tech champions such as Google and will continue to support them in France.
Havas Group acquires Italian cloud services agency Nohup
20-10-2021 | 16:14:42
 This partnership, led by Manfredi Calabrò who runs Havas CX Italy and is CEO of Havas Milan, marks a further step in the expansion of Havas Group’s expertise in customer experience and will be very beneficial to the whole European market.
[eMarketer] LinkedIn exits Chinese market
20-10-2021 | 16:05:31
LinkedIn said in a statement that it had come to the difficult decision after “facing a significantly more challenging operating environment and greater compliance requirements in China.”
[Marketing Week] Bob Koigi: Upsetting status quo with innovative offerings, partnerships
20-10-2021 | 09:15:00
As the media, advertising and marketing landscape shifts, driven by evolving market needs, competition and technological advancements, companies are launching at innovative offerings in markets in a bid to upset the status quo.
VMLY&R COMMERCE partners with Shopmatic to launch a co-branded commerce platform
19-10-2021 | 15:50:50
The agreement involves the creation of a co-branded commerce platform ‘Oh My Cart’, a one-click, channel-neutral commerce solution for client partners
[eMarketer] The consumer VR market enters new era of competitiveness
19-10-2021 | 15:46:06
Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.
 [eMarketer] Fintech adoption in US on a meteoric rise
18-10-2021 | 12:30:00
The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.
WPP and Snap Inc. launch Augmented Reality partnership
12-10-2021 | 17:07:06
WPP and Snap Inc., the camera company behind Snapchat, have announced a global partnership to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR).
GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
12-10-2021 | 17:03:00
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
Estrella Media adopts Xandr Monetize
12-10-2021 | 16:58:52
Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.
Publicis Groupe appoints Laurent Thevenet as Head of Creative Technology for APAC & MEA regions
12-10-2021 | 16:55:49
Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.
[Marketing Week] Bob Koigi: Incorporating Augmented Reality into advertising, marketing and commerce
12-10-2021 | 12:00:00
Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.
Xandr introduces premium video catalog
01-10-2021 | 14:17:00
Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.
IAB Tech Lab unveils authentication protocols to tackle Ad fraud across digital advertising ecosystem
01-10-2021 | 14:10:00
IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.
[eMarketer] Mobile advertising is still king
01-10-2021 | 14:00:00
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
GroupM appoints Pat Crowley to lead Essence Australia
30-09-2021 | 15:19:00
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
IPG Mediabrands taps Gracenote to support client diversity, equity and inclusion initiatives
30-09-2021 | 15:16:02
Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.
[eMarketer] Subscription streaming services excite Nordic market
30-09-2021 | 15:09:02
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.
ViacomCBS and VideoAmp announce TV measurement partnership
29-09-2021 | 15:14:51
Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.
DoubleVerify partners with TikTok to measure viewability and invalid traffic
29-09-2021 | 15:10:48
DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.
BEN Group and 605 measure impact of product placements on viewer behavior across linear TV
29-09-2021 | 15:07:46
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.
NielsenIQ enters into two acquisition agreements to strengthen its omnichannel solution
29-09-2021 | 15:02:00
NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.
[eMarketer] TikTok reaches one billion monthly users
29-09-2021 | 14:27:31
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
[eMarketer] Twitter embraces bitcoin to boost engagement
28-09-2021 | 17:03:33
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
28-09-2021 | 13:30:00
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
24-09-2021 | 12:00:00
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
Havas Media Canada expands media experience and digital capabilities with VP hires
23-09-2021 | 16:27:49
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Mood Media acquires PlayNetwork
23-09-2021 | 16:21:16
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.
TV measurement and analytics firm 605 and PlaceIQ announce partnership expansion
23-09-2021 | 16:16:56
This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.
[eMarketer] Roku, Shopify partnership to increase access to CTV ad campaigns
23-09-2021 | 15:26:50
Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.
YouTube to generate over $280 million in revenue in 2021 from US premium subscribers
22-09-2021 | 17:30:00
YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.
Opera partners with DanAds to launch self-serve advertising platform
22-09-2021 | 17:24:06
Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.
[eMarketer] Lack of affordable devices keeps 3.4 billion people from connecting to nearby mobile networks
22-09-2021 | 17:11:59
The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.
[Marketing Week] Bob Koigi: Focus on minority content creators
21-09-2021 | 14:30:00
Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.
IRI launches new lift measurement solution for Facebook
17-09-2021 | 12:49:07
IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.
Audacy and Cumulus Media announce content distribution partnership
17-09-2021 | 12:46:00
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
VideoAmp becomes Facebook multi-touch attribution measurement partner
17-09-2021 | 12:35:06
Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.
Smartly.io enhances creative production, streamlines workflows for social advertising
17-09-2021 | 12:19:51
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.
[eMarketer] Over 80 per cent of retail and food services ordered online will be paid via cards
17-09-2021 | 12:14:00
Since the start of our forecast period in 2014, there has been a shift toward card-based payments.
Nielsen, PubMatic partnership redefines how marketers transact on audience data
16-09-2021 | 15:52:26
Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     
[eMarketer] Shopify scales global e commerce operations with innovative tools
16-09-2021 | 15:44:02
Shopify is scaling up its international ecommerce operations with two recent developments.
Pijper Media partners with Outbrain to power recommended content
15-09-2021 | 14:54:00
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Intracto Group rebrands as iO
15-09-2021 | 14:44:00
In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.
[eMarketer] Adoption of mobile messaging apps soars
15-09-2021 | 14:14:24
Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.
Essence announces Richard Hartell as new Global Chief Client Officer for Google
10-09-2021 | 14:55:22
Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.
Logitech commits to remove more carbon than it creates with a climate positive approach
10-09-2021 | 14:51:42
Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.
LG Ads introduces personalized Smart TV Platform, River OS
10-09-2021 | 14:48:50
River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
Intracto Group acquires e-commerce agency We Provide
09-09-2021 | 15:39:14
The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.
Microsoft renews global contract with Xandr
09-09-2021 | 09:55:00
Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 
InMobi appoints Philip Gale as Head of Agency Development for Europe
07-09-2021 | 16:23:09
InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.
[eMarketer] Smartphone shipments to hit 1.37 billion in 2021 driven by premium 5G handsets
07-09-2021 | 16:16:56
An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.
[Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
07-09-2021 | 13:30:00
As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.
Entravision Communications acquires Cisneros Interactive
02-09-2021 | 17:12:10
With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.
Havas Group unveils sovereign technologies to tackle challenges of accelerated innovations
01-09-2021 | 16:05:00
To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.
Smartly.io bolsters creative insights capabilities, embraces next wave of advertising engagement
01-09-2021 | 16:00:00
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced Ad Ranking, a new capability within its insights offering.
[Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
31-08-2021 | 15:50:54
As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.
Essence expands consultancy service to help brands harness market-leading digital innovation
31-08-2021 | 12:32:28
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Tiktok announces partnership with Shopify
31-08-2021 | 12:30:08
TikTok is expanding its partnership with Shopify allowing merchants to add Shopping tabs and to create storefronts on their profiles.
DoubleVerify to acquire EMEA-based ad verification company Meetrics
30-08-2021 | 13:00:00
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced that it has entered into an agreement to acquire Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction.
Permission.io announces availability on Google Cloud marketplace to accelerate permission-based advertising
30-08-2021 | 11:45:00
Permission.io, a provider of permission-based digital advertising, has announced the availability of its blockchain validator node and blockchain full node on Google Cloud Marketplace.
Intracto Group acquires digital agency Awave
26-08-2021 | 13:19:16
Now counting 180 Swedish team members, after the earlier acquisition of full-service agency Stendahls, this step underlines Intracto Group’s growth ambitions in Scandinavia.
WPP acquires AI technology company Satalia
25-08-2021 | 15:10:13
Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever.
InMobi partners with Cybersecurity firm Human to keep mobile in-app advertising secure
25-08-2021 | 15:05:09
The partnership, which includes a direct integration with Human’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.
Dentsu expands global Google Technology Practice with two leadership appointments
24-08-2021 | 12:00:00
dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead.
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
24-08-2021 | 11:30:00
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
[Vacancy] DPG Media is looking for a Software Engineer - Editorial Area
23-08-2021 | 14:33:20
DPG Media is directly looking for a Software Engineer - Editorial Area
[Vacancy] DPG Media is looking for a Senior Software Engineer - Editorial Area
23-08-2021 | 14:29:51
DPG Media is directly looking for a Senior Software Engineer - Editorial Area
TVSquared partners with AdImpact to measure reach, frequency and incremental reach for political connected TV ad campaigns
23-08-2021 | 12:00:00
TVSquared, a global company in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns.
Spotify announces stock repurchase programme of up to $1.0 billion
20-08-2021 | 13:43:15
Spotify Technology has announced that it will commence a stock repurchase program beginning in the third quarter of 2021.
Logitech and Billboard debut first ever creator-centered music chart
20-08-2021 | 13:37:49
Billboard and Logitech For Creators, a brand extension of Logitech that helps all creators pursue their passions, have announced the Song Breaker Chart, a music industry standard ranking of creators who are driving music consumption through content creation.
Comcast and ViacomCBS launch a new streaming service in select European markets
18-08-2021 | 15:23:51
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
MNC Group partner with SpotX to scale video monetization plans in Indonesia
18-08-2021 | 14:51:20
MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the global video advertising and monetization platform now part of Magnite.
Publicis Groupe announces retirement of Epsilon CEO Bryan Kennedy, John Giuliani appointed Executive Chairman
18-08-2021 | 14:48:46
Kennedy will step down as CEO and transition into an Executive Strategic Advisor role, effective immediately, to provide guidance and ensure a smooth transition through the end of the year.
Samsung Electronics unveils sustainability platform for its Mobile Communications Business
17-08-2021 | 16:48:00
Samsung Electronics has unveiled Galaxy for the Planet, the sustainability platform for its Mobile Communications Business powered by its scale, innovation and spirit of open collaboration, to take tangible climate actions across its business.
Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
17-08-2021 | 16:41:40
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
[eMarketer] How telehealth is shaping modern medicine
13-08-2021 | 16:08:00
Telehealth gave millions of US adults access to care services in 2020.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
12-08-2021 | 16:32:34
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
12-08-2021 | 16:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar appoints two new global leaders to drive organic and inorganic growth
11-08-2021 | 16:07:49
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
[eMarketer] US telecoms bet on 5G to grow market share
11-08-2021 | 15:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
Zynga closes acquisition of mobile advertising and monetization platform Chartboost
10-08-2021 | 13:45:00
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
10-08-2021 | 11:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
Intracto Group acquires Dutch creative agency Force451
05-08-2021 | 16:41:42
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Kantar to sell Reputation Intelligence business to Symphony Technology Group
03-08-2021 | 11:45:00
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
02-08-2021 | 17:28:49
ViacomCBS is directly looking for an Operations Coordinator Transmission
Samsung partners with CJ ENM to build virtual production studio
02-08-2021 | 12:30:00
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Essence expands consultancy service to help brands harness digital innovation
02-08-2021 | 12:15:00
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Intracto Group acquires tech company Foreach
29-07-2021 | 14:21:06
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
GroupM names Brendan Moorcroft CEO of Choreograph
29-07-2021 | 14:20:55
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
Co-op Live appoints Dept to create experiential website
27-07-2021 | 16:07:24
Co-op Live, the new 23,500 capacity entertainment venue in Manchester, has appointed Dept and creative agency Music to deliver its website and a short film that brings the venue to life.
[eMarketer] Amazon and Twitter set eyes on cryptos
27-07-2021 | 15:51:40
Big Tech clearly thinks cryptos can improve their global user reach thanks to blockchain's fast and cheap payments properties.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
27-07-2021 | 11:15:00
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
Publicis Groupe acquires software as a service platform CitrusAd
22-07-2021 | 13:17:23
Publicis Groupe has announced the acquisition of CitrusAd, a software as a service (SaaS) platform optimizing brands marketing performances directly within retailer websites.
ViacomCBS and Charter Communications reach comprehensive distribution agreements
22-07-2021 | 13:13:51
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks.
Nielsen acquires French ad monitoring company TVTY
14-07-2021 | 16:34:54
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
13-07-2021 | 14:30:00
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Vacancy] Talpa Network is looking for a Technical Lead Web Development Audio
12-07-2021 | 13:43:00
Talpa Network is directly looking for a Technical Lead Web Development Audio
Maven adopts Verizon Media’s identity solution to drive relevance and trust
09-07-2021 | 16:31:26
Maven, a modern media company operating and powering premium media brands such as Sports Illustrated and TheStreet today, has announced the adoption of Verizon Media’s identity solution across its portfolio of digital media brands and sites, including Sports Illustrated and TheStreet.
Orange Ventures invests in French online media outlet and content producer Brut.
08-07-2021 | 16:59:09
Orange Ventures, Orange’s venture capital investment subsidiary, is investing in the media company Brut. as one of the main investors in a series C funding round of 75 million dollars. This new funding will help Brut to further its international ambitions.
Dentsu Group acquires global customer experience and commerce agency LiveArea
07-07-2021 | 14:33:10
LiveArea will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Kantar completes acquisition of Numerator extending shopper insights
07-07-2021 | 14:29:21
Kantar, the global data-driven insights and consulting company, has completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners.
Xandr launches new guide exploring the future of identity
07-07-2021 | 12:25:00
AT&T's advanced advertising company Xandr has released "Shaping the Future of Identity," an industry guide exploring the approaches for buyers and sellers, as well as market participants
Huobi launches advertiser incentive plan to strengthen its P2P market
06-07-2021 | 13:14:38
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
05-07-2021 | 11:12:00
Talpa Network is directly looking for a Techlead Online Video Core Services
[eMarketer] Payfac model reshaping payments ecosystem
02-07-2021 | 16:31:45
Payments facilitator, payfac, model that  that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
30-06-2021 | 16:20:28
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Omni-channel media solutions company Catalina connects with Verizon Media to advance measurement
29-06-2021 | 14:00:00
Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 
[eMarketer] Livestreaming e commerce takes shape in US
29-06-2021 | 12:00:00
Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.
Mercy Ships selects Emplifi to centralize international social media campaigns
29-06-2021 | 11:15:00
Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.
Minute Media expands Voltax Video offering for publishers
28-06-2021 | 12:15:00
Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.
Logitech G introduces the G335 Wired Gaming Headset
28-06-2021 | 12:00:00
Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.
[eMarketer] Ethical questions on use of AI by big tech companies
28-06-2021 | 11:30:00
Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.
BuzzFeed acquires entertainment firm Complex Networks from Hearst and Verizon
25-06-2021 | 12:53:55
 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Apple launches studios targeting young creatives
25-06-2021 | 12:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
Alchimie partners with Altice on distribution of content
25-06-2021 | 12:46:26
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
Digital podcast advertising company AdsWizz targets advertisers with new solution
24-06-2021 | 15:20:09
 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.
Interactive Advertising Bureau of Canada picks Quantcast Choice as Its Consent Management Platform
24-06-2021 | 15:16:30
Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.
Vodafone’s European network 100% powered by electricity from renewable sources
24-06-2021 | 10:34:00
Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.
RTL Group and Talpa Network merge Netherlands broadcasting and affiliated media businesses
22-06-2021 | 19:02:39
 RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.
[Vacancy] Logitech is looking for a Solutions Engineer Video Collaboration
21-06-2021 | 12:33:00
Logitech is directly looking for a Solutions Engineer Video Collaboration
Audi appoints Dept as its lead agency for the Dutch market
18-06-2021 | 15:55:36
Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
Nielsen partners with IHIS Markit on audience and outcomes measurements
17-06-2021 | 14:50:00
Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Digital investment and demand for strategic services inspire global PR confidence, PRCA Confidence Tracker
15-06-2021 | 11:00:00
Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.  
Starcom Australia appoints Sarah Tillitt as Head of Digital
11-06-2021 | 12:38:00
Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.
Havas Media Group and Teads target consumers, publishers and advertisers with new project
11-06-2021 | 12:33:09
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
[eMarketer] Pandemic redefines future of banking in US
11-06-2021 | 12:24:51
The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.
Logitech marks milestone in conflict-free minerals commitment
10-06-2021 | 12:27:29
All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.
[eMarketer] Virtual Reality and consumer marketing in China
10-06-2021 | 09:54:56
Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.
[eMarketer] Digital media consumption on unprecedented growth in US
09-06-2021 | 13:30:00
The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
09-06-2021 | 12:17:42
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
08-06-2021 | 12:15:00
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
Intracto Group acquires digital agency Internet Architects
03-06-2021 | 14:16:00
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi
02-06-2021 | 17:35:24
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
Dept partners with Terra Neutra to create an e-commerce carbon positivity app
01-06-2021 | 14:29:37
ClearSky is designed to be used in Shopify stores as a way of offsetting a purchased product’s carbon footprint, in addition to the carbon footprint of its delivery which Shopify already enables shoppers to offset.
Mastercard and Conservation International launch Wildlife Impact Cards in wildlife protection drive
28-05-2021 | 16:24:45
The program will help promote awareness of the urgent need to preserve the habitats of these and more than 2,000 other Critically Endangered Wildlife species.
TikTok launches new tools to tackle bullying
27-05-2021 | 16:02:49
The tools allow creators to delete multiple comments at once or report them for potentially violating our Community Guidelines.
Havas Media Group appoints Mike Bregman as Chief Data Officer for North America
25-05-2021 | 14:28:38
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.
Clear Channel Europe and Broadsign extend partnership to transform the DOOH sales experience
25-05-2021 | 09:48:12
The collaboration aligns with CCE's strategic plans to optimize media selling and buying across its global network of inventory using technology.
[eMarketer] Striking a balance between crypto trading and environmental conservation
21-05-2021 | 15:59:00
However as crypto trading is mainstreamed, there are concerns about their carbon footprint and the environmental implications.
[eMarketer] US telecoms dump media businesses for 5G
19-05-2021 | 15:56:43
In what points to the next frontier for competition and battle for customers, US telecoms are pivoting from traditional media business to investment in expanding their 5G network foothold.
Digital media landscape becoming a multiverse phenomenon, Mindshare research
19-05-2021 | 09:10:25
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
Oracle launches world’s first ad measurement tech for 3D in-game environments
18-05-2021 | 17:01:54
To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.
[eMarketer] China’s strategy to dominate the next generation of internet
14-05-2021 | 17:52:35
As internet technologies evolve and global superpowers compete to exert dominance in that space, there have been spirited efforts and investments to achieve that goal.
Havas partners with Wellcom Worldwide to launch integrated content studios
14-05-2021 | 14:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
VICE FAST channel premiers on Roku platform
13-05-2021 | 15:34:00
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.
Outbrain unveils QualityRating to enhance personalized feed experiences on the open web
12-05-2021 | 17:19:57
QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content.
[eMarketer] Tiktok to overtake Instragram and Snapchat as platform of choice among US Gen Zers
11-05-2021 | 16:00:00
Social media platform has TikTok been on an upward trajectory in terms of user base having recorded phenomenal growth in 2019 and 2020.
UN launches hunt for startups and enterprises changing the face of food systems
10-05-2021 | 13:59:00
The UN Food Systems Summit has announced a competition to identify the best small and medium-sized enterprises (SMEs) from across the world who are transforming food systems for a better tomorrow.
[eMarketer] The rise and rise of contactless payments
07-05-2021 | 15:13:41
Covid-19 pandemic has not only shifted consumers’ shopping behaviours but also altered their modes of payment for goods and services.
Dept and Tribe Company transform The Eurovision Village into a 3D virtual world
07-05-2021 | 13:14:20
The custom-made 3D world will bring tens of thousands of visitors, who would normally have traveled to Rotterdam for the contest, a unique, virtual experience.
WPP and Microsoft launch cloud platform to boost creative content production
06-05-2021 | 16:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.
Marketing automation company Marvia opens North American headquarters in Portland, Oregon
04-05-2021 | 14:51:37
Marvia, the software-as-a-service(SaaS) platform that specializes in solutions for local marketing automation is one of the fastest-growing Dutch MarTech players.
Markerters embrace new content production plans amid COVID-19, Dentsu report
04-05-2021 | 14:39:37
 To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current Marketing climate and how the pandemic had contributed to its changes.
[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency
03-05-2021 | 14:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.
[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer
03-05-2021 | 11:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer
[Vacancy] Logitech is looking for a Global Account Manager BENELUX
03-05-2021 | 11:06:00
Logitech is directly looking for a Global Account Manager BENELUX 
Publicis Sapient, Epilson and Adobe partner to personalize customers’ experience
30-04-2021 | 17:02:17
Epsilon and Publicis Sapient are expanding Publicis Groupe’s their relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale.
Amazon Web Services simplifies content production with new digital studio service
30-04-2021 | 16:54:00
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.
IFAW partners with Dept to optimize its digital campaigns
29-04-2021 | 15:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
29-04-2021 | 15:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Starcom Australia wins Tourism Tasmania media account
28-04-2021 | 15:53:08
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
SpotX Integrates TVSquared for real time global connected TV measurement
28-04-2021 | 15:47:15
TVSquared has been onboarded by SpotX, the global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics.
[Free Webinar] Why these Dutch companies outsource their IT to Africa
27-04-2021 | 16:50:00
In The Netherlands there is a growing scarcity of IT professionals, limiting opportunities for businesses. With the current COVID-19 crisis, many people are working remotely, making it less of an issue working with a distributed team of IT professionals
WPP launches global data company Choreograph
27-04-2021 | 16:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.
MediaCom unveils new division merging media and creativity to drive brand relevance
27-04-2021 | 16:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions
26-04-2021 | 14:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.
Intracto Group acquires service agency Stendahls
26-04-2021 | 13:48:00
 Intracto Group has entered the Nordics with the acquisition of full-service agency Stendahls. The prestigious Swedish team is known for its holistic approach to brand communication, with 120 experts in strategy, creation and tech.
[eMarketer] Paypal outlines global growth strategy
22-04-2021 | 15:30:27
Global payment behemoth Paypal has announced a raft of strategies it intends to roll out as it seeks to grow its foothold in US and worldwide.
Intracto acquires tech agency Codezilla
22-04-2021 | 14:27:07
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Despite a bigger budget, content teams are struggling with technology
20-04-2021 | 15:55:05
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.
Amazon becomes Europe’s largest corporate buyer of renewable energy
20-04-2021 | 12:43:07
The company now has 206 renewable energy projects globally, including 71 utility-scale wind and solar projects and 135 solar rooftops on facilities and stores worldwide.
Apple launches $200 million Restore Fund to accelerate natural solutions to climate change
16-04-2021 | 15:20:53
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.
Dept becomes climate neutral certified
16-04-2021 | 15:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.
CaaStle brings subscription clothing rental platform to UK
15-04-2021 | 12:03:00
CaaStle, the B2B rental technology platform in the U.S., announced it will expand internationally to power subscription rental services in the United Kingdom.
Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.
[Vacancy] Logitech is looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract
12-04-2021 | 09:40:00
Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
09-04-2021 | 15:16:33
 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Media company Grupo Globo adopts Google Cloud in digital drive
09-04-2021 | 15:01:36
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
London Marathon Events taps Dept for branding and website design
08-04-2021 | 16:16:02
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Vice Media Group acquires creative consultancy firm PLTFRMR
02-04-2021 | 14:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
01-04-2021 | 14:59:31
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
31-03-2021 | 21:15:00
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
31-03-2021 | 17:00:00
 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
ITV invests in what3words under its Media for Equity Programme
30-03-2021 | 13:11:14
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
26-03-2021 | 15:55:00
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
26-03-2021 | 14:43:50
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
26-03-2021 | 12:52:54
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox. 
[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Verizon Media expands commerce business, plans to launch Yahoo Shops
24-03-2021 | 15:46:11
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Ballard orders for modules to power Scotland's first fuel cell-powered train
23-03-2021 | 15:32:07
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
[eMarketer] Gen Z drives social media penetration in Canada
23-03-2021 | 14:36:00
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
23-03-2021 | 10:06:04
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Snap acquires tech startup Fit Analytics
22-03-2021 | 15:32:54
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
22-03-2021 | 15:29:03
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Dept acquires software consultancy firm Devetry
19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
18-03-2021 | 13:52:29
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
16-03-2021 | 15:14:31
Epsilon®  and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
[Vacancy] Talpa Network is looking for a Back End Developer
15-03-2021 | 12:02:00
Talpa Network is directly looking for a Back End Developer
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
15-03-2021 | 09:15:00
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
12-03-2021 | 11:21:00
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
12-03-2021 | 11:17:48
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.


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