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11-09-2020 18:52:00 | Door: Administrator | Hits: 58901 | Tags:

Reprise Commerce wins DeMert Brands account
14-04-2021 | 13:57:00
Reprise Commerce has been awarded new business by DeMert Brands to build and manage the beauty expert’s online storefront, as well as develop a retail media advertising strategy.
[eMarketer] 5G network redefines payments and mobile commerce
14-04-2021 | 13:53:00
Despite being in its early stages of adoption, the 5G network is promising to revolutionize the retail industry as retailers invests in the network.
Interactive ad formats engage hard-to-convince audiences, MAGNA, IPG Media Lab and Verizon Media study
13-04-2021 | 12:54:47
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement.
Logitech and Baidu Brian partner to transform working with AI and voice
13-04-2021 | 12:53:15
Logitech has announced a long-term partnership with Baidu Brain, beginning with the launch of its intuitive new Logitech Voice M380 Wireless Mouse with Speech Input in China.
[Vacancy] Logitech is looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract
12-04-2021 | 09:40:00
Logitech is directly looking for a Technical Manager Quality Improvement Project and Data Analytics, 1 Year Contract.
[eMarketer] Pluto TV and the disruptive advertising business model
09-04-2021 | 15:50:00
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Twitter integrates Nielsen’s cross-media measurement suite into video ad platform
09-04-2021 | 15:16:33
 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).
Media company Grupo Globo adopts Google Cloud in digital drive
09-04-2021 | 15:01:36
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
London Marathon Events taps Dept for branding and website design
08-04-2021 | 16:16:02
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
Publicis Groupe adopts The Trade Desk’s ad tracking technology
08-04-2021 | 16:14:23
Publicis Groupe and The Trade Desk have announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy.
[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses
07-04-2021 | 15:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.
Vice Media Group acquires creative consultancy firm PLTFRMR
02-04-2021 | 14:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Dept creates AR puffer jacket as limited edition virtual apparel drop
02-04-2021 | 14:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
01-04-2021 | 14:59:31
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Outbrain strengthens its Benelux sales team with new hire
01-04-2021 | 11:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.
Incentro Africa becomes first company in Africa to achieve Google Cloud Partner Work Transformation Specialization
31-03-2021 | 21:15:00
Incentro has achieved the Google Cloud Partner “Work Transformation” Specialization, a development that gives any organisation looking to deploy collaboration solutions, the confidence that with Incentro, they are in experienced hands.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
31-03-2021 | 17:00:00
 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
ITV invests in what3words under its Media for Equity Programme
30-03-2021 | 13:11:14
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
[Startup Interview] Noel Wilson, Lars Evers, Founders, Jellow, Netherlands
26-03-2021 | 15:55:00
Jellow is an on-demand freelance startup that seeks to connect companies with freelancers directly eliminating the hustle that comes with using intermediaries. The startup’s founders Noel Wilson & Lars Evers explain.
Hearst names Mahendra Durai Senior Vice President, Chief Technology Officer
26-03-2021 | 14:43:50
Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.
[Interview] Esinam Yevu, Co-Founder, PayBox, Ghana
26-03-2021 | 12:52:54
Esinam Yevu is Co-Founder and Communications Lead at Ghanaian fintech startup, PayBox. 
[eMarketer] China’s internet population to reach 1 billion by 2022
24-03-2021 | 16:20:06
China’s internet users are set to reach one billion by the end of 2022 according to the latest projections by eMarketer as the country’s number of online population reached 8.6 per cent in 2020.
Verizon Media expands commerce business, plans to launch Yahoo Shops
24-03-2021 | 15:46:11
Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.
Ballard orders for modules to power Scotland's first fuel cell-powered train
23-03-2021 | 15:32:07
Ballard Power Systems announced a purchase order from Arcola Energy, for Ballard FCmoveTM-HD fuel cell modules to power a passenger train planned for demonstration during COP26.
[eMarketer] Gen Z drives social media penetration in Canada
23-03-2021 | 14:36:00
What this new trend portends is the growing shift to social media advertising which will account for the majority of display ad investment this yea according to a forecast by eMarketer.
Desperados launches world’s first dance-powered app to support Europe’s nightlife industry
23-03-2021 | 10:06:04
Tequila beer brand Desperados is calling on partygoers around the world to unite in support of the clubs they love with the launch of their Rave to Save app.
Snap acquires tech startup Fit Analytics
22-03-2021 | 15:32:54
Snapchat's parent company Snap has acquired Fit Analytics, a technology start-up that has built technology to help shoppers pick the right-sized clothing and footwear when they shop online.
World Woman Foundation and Hootsuite releases Digital Gender Diversity Impact Report 2021
22-03-2021 | 15:29:03
World Woman Foundation has released the Digital Gender Diversity Impact Report in partnership with Hootsuite, Georgetown University’s Business for Impact, and VMLY&R Commerce.
Dept acquires software consultancy firm Devetry
19-03-2021 | 15:00:00
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Samsung Neo QLEDs receives first gaming TV performance certification from VDE Germany
18-03-2021 | 13:52:29
Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).
Outbrain launches Content Coalition to fuel audience exchange between publishers
17-03-2021 | 13:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.
Epsilon and Verizon Media partner to strengthen identity and build on activation capabilities
16-03-2021 | 15:14:31
Epsilon®  and Verizon Media are expanding their long-standing partnership with the interoperability of Epsilon’s CORE ID and Verizon Media’s ConnectID.
[Vacancy] Talpa Network is looking for a Back End Developer
15-03-2021 | 12:02:00
Talpa Network is directly looking for a Back End Developer
[Vacancy] DPG Media is looking for a Senior DevOps Egineer - News Personalisation
15-03-2021 | 09:15:00
DPG Media is directly looking for a Senior DevOps Engineer - News Personalisation
Starcom Italia announces new leadership team
12-03-2021 | 11:21:00
Starcom Italia, an agency of Publicis Groupe, has announced the entry of two new figures in key roles for the growth and consolidation of its offer on the market.
Logitech unveils inaugural Song Breaker Awards to celebrate music creators
12-03-2021 | 11:17:48
Logitech, in collaboration with TikTok, has announced the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today.
Amazon Music launches mobile app for fans to find merchandise from their favorite artists
12-03-2021 | 11:10:13
Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos.
Mediahuis Ventures invests in AI coaching startup BUNCH
10-03-2021 | 14:01:00
Mediahuis Ventures, the venture capital arm of European media group Mediahuis, is investing in BUNCH, a New York and Berlin based  AI coaching startup.
[eMarketer] On-demand food delivery services on meteoric rise
10-03-2021 | 13:55:53
There has been a pandemic-induced shift in how consumers order their food with online purchases now increasing exponentially since the onset of the pandemic.
Dept partners with Salesforce to develop quick-launch commerce solution for brands
09-03-2021 | 15:22:00
International digital agency Dept has teamed up with Salesforce to develop a quick-launch commerce solution that enables brands to be up and running with a fully-functioning e-commerce site in a matter of weeks.
[eMarketer] Grocery purchases go digital in the wake of pandemic
05-03-2021 | 15:22:19
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
Brands to be challenged by growing power of online retailers, dentsu report
05-03-2021 | 14:33:11
 The research shows how the pandemic has accelerated many of the long-term trends facing brands.
SportsTribal launches with OTT NOW!
05-03-2021 | 08:07:56
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched. 
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment
04-03-2021 | 18:01:55
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
Samsung breaks 5G speed record reaching 5.23Gbps
04-03-2021 | 13:23:06
Samsung Electronics has announced it achieved a breakthrough in 5G data speeds using E-UTRAN New Radio Dual Connectivity (EN-DC) technology.
Adcombi’s API Platform Solution
03-03-2021 | 13:29:22
Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
WPP acquires mobile technology provider NN4M
03-03-2021 | 12:50:51
WPP has announced that Wunderman Thompson has acquired NN4M, a mobile commerce partner for global brands.
Tech and media entities partner to create standards group to tackle fake news
03-03-2021 | 12:48:20
 Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
Essence expands data and technology consulting division in Germany
02-03-2021 | 14:22:43
Essence has announced the expansion of its best-in-class data and technology consulting services to the German marketplace.
Samsung and UNDP welcome young leaders to Generation 17 initiative on global goals
02-03-2021 | 14:16:18
Samsung Electronics has announced that four additional Young Leaders will join Generation17, a joint initiative with the United Nations Development Programme (UNDP) to accelerate progress towards achieving the 17 Global Goals, or the Sustainable Development Goals.
[Vacancy] Lukkien is looking for a Front-end Developer
02-03-2021 | 07:45:00
Lukkien is directly looking for a Front-end Developer
[eMarketer] 5G wireless to experience a boom in 2021
26-02-2021 | 16:42:24
Even as a sizeable population of US citizens embrace the 5G network hundreds of millions are still not accessing the technology.
Reprise appoints Vincent Spruyt as Global Chief Artificial Intelligence Officer
26-02-2021 | 10:51:57
Reprise, IPG’s global performance marketing agency, has announced the appointment of Vincent Spruyt as Global Chief AI Officer, effective immediately.
[Interview] Frank Carvalho, Managing Director, Brand New Galaxy, Amsterdam
25-02-2021 | 16:10:36
Frank Carvalho is an award-winning business leader focusing on marketing innovations that make a difference with more than 25 years of genuinely global experience. 
Intracto Group acquires Ghent based agency Marlon
25-02-2021 | 10:14:00
Intracto Group has acquired Ghent-based agency Marlon together with it’s over 30 digital experts. The agency is renowned in the field of design and development of apps, web shops and websites.
Orange partners with ENGIE to deliver renewable energy supply solution in France
24-02-2021 | 12:40:01
Orange is joining forces with ENGIE, the developer of solar and wind power in France, to deliver a global renewable energy supply solution in the country.
Marketing technology agency Byte merges with Dept to accelerate global growth
18-02-2021 | 09:47:00
Together, both agencies will strengthen end-to-end digital services for clients across the globe.
[eMarketer] Do email newsletter ads influence shoppers’ buying decisions?
17-02-2021 | 16:18:44
As companies and brands compete to outwit each other in catching consumers’ attention, there has been a flurry of marketing campaigns key among them the email newsletter ads.
Lower DSP Ad Cost and Complexity with Adcombi Suite: A simplified DSP dashboard with no minimum spend
17-02-2021 | 12:43:16
Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.
Brand New Galaxy Launches Western European Operation in Amsterdam
17-02-2021 | 08:59:18
The rapidly growing global marketing and technology company, Brand New Galaxy launches their Western European Operation in Amsterdam, The Netherlands.
Dentsu pilots tool to manage media industry’s digital carbon footprint
16-02-2021 | 10:48:21
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept.
AWS and Bundesliga enhance real-time game analysis with new performance stats
16-02-2021 | 10:42:30
Amazon Web Services (AWS), an Amazon.com, Inc. company, and the German Bundesliga, Germany’s top national football league, have announced three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch.
The Odd Shop joins MediaMonks
15-02-2021 | 14:37:12
Oscar Hamming, Niels de Wit and Robert van der Lans, formerly founders of The Odd Shop, have announced that their team is joining MediaMonks to bring their distinct Persuasive Creativity Model to S4Capital’s content practice.
[eMarketer] Eccomerce to account for more than half of China retail sales
12-02-2021 | 13:11:50
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Dutch art museum Mauritshuis picks Dept to support its strategy and digital marketing
11-02-2021 | 09:46:25
Mauritshuis and Dept optimised the digital marketing aspects and developed creative content concepts to reach additional target groups, such as young people, and enthuse them to visit the museum. During Spring, the new changes will go live.
WPP acquires Brazilian digital innovation and software engineering company DTI Digital
10-02-2021 | 13:53:14
The acquisition is in line with WPP’s objectives outlined in its December 2020 Capital Markets Day to expand its presence in the faster growing areas of experience, commerce and technology.
Twitter partners with Google Cloud to improve data insights
10-02-2021 | 13:50:14
Twitter will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
Half of brands will have failed to unify customer engagement channels by 2022, Gartner report
10-02-2021 | 13:40:56
Through 2022, 50% of large organizations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context, according to Gartner, Inc.
[Vacancy] MeMo² is looking for a Python Data Analyst (Groningen - part time)
08-02-2021 | 07:03:00
MeMo² is directly looking for a Python Data Analyst (Groningen - part time)
Kantar and Google launch independent Brand Lift measurement of YouTube ads
05-02-2021 | 10:14:11
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.
GroupM partners with Unilever to launch first of its kind ethics tool
02-02-2021 | 10:08:11
GroupM, WPP’s media investment group, has announced the launch of the industry’s first tool to operationalize data ethics.
[eMarketer] Smartphones lead in consumption of digital media among US adults
27-01-2021 | 14:50:22
In the wake of the novel coronavirus, US adults spent an extra hour daily across all devices compared to what they did in 2019, the highest jump since 2020 according to the latest forecast by eMarketer.
Mastercard pledges net zero emissions, innovates for collective climate action
27-01-2021 | 12:27:00
Mastercard is furthering its commitment to create a more sustainable and inclusive digital economy, with a pledge to reach net zero emissions by 2050.
BMG selects Google Cloud to enhance service to artists and songwriters
26-01-2021 | 10:55:16
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
Apple launches racial equity and justice initiative projects to challenge systemic racism
26-01-2021 | 10:46:34
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.
VMLY&R COMMERCE promotes Debbie Ellison to Global Chief Digital Officer
22-01-2021 | 14:37:48
VMLY&R COMMERCE has announced the promotion of Debbie Ellison, currently the Chief Digital Officer Geometry UK, to Global Chief Digital Officer.
Incentro: Not even a pandemic can stop fifteen consecutive years of growth
21-01-2021 | 13:05:00
For the fifteenth year in a row, we have realized growth. Nothing can stop us. Not even a pandemic! Our provisional data shows that in 2020, we produced revenue of almost 57 million euros. That’s a 8.8% growth compared to 2019.
Havas Media launches Havas Market e-commerce offering
20-01-2021 | 10:02:22
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 
Logitech unveils innovations to boost video conferencing
14-01-2021 | 10:48:38
Logitech has raised the bar on the video conferencing industry with a next generation portfolio of appliance and PC-based solutions that work with today’s video conferencing services such as Microsoft Teams and Zoom.
UK's Synamedia partners with Akamai to speed pirate take downs
13-01-2021 | 11:02:27
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Sony introduces new video streaming and content creation tools
13-01-2021 | 10:31:28
Sony has announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools.
[Column] Harvin Gupta: The demise of the third-party cookie is an opportunity not a challenge
11-01-2021 | 15:50:49
As all the major browsers  continue plans  to phase out the third-party cookie, anxiety continues to grow among advertisers that are looking for new ways to engage valuable customers directly.
Zoomd launches SaaS campaign management platform targeting advertisers
11-01-2021 | 11:54:31
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the marketing tech user-acquisition and engagement platform, has announced the launch of its self-serve SaaS version of its platform.
Deluxe acquires UK's Sundog Media Toolkit
08-01-2021 | 10:21:25
Deluxe, the global provider of digital and cloud based solutions to the world's leading content production studios and distributors, announced its acquisition of UK-based Sundog Media Toolkit (Sundog).
Logitech named to the Dow Jones Sustainability Index Europe
23-12-2020 | 11:13:39
Logitech International has been named for the first time to the Dow Jones Sustainability Index (DJSI) Europe, in recognition of its commitment to sustainable business practices.
Fashion tech startup uSizy helps UK retailers brace for record sales of £28 billion this Christmas
22-12-2020 | 12:28:00
In the wake of recent retail closures across the UK, fashion technology startups are delivering much-needed innovation to help merchants maximise online sales and optimise unprecedented digital demand this Christmas.
GoodHabitz selects digital agency Dept to drive marketing and data strategy
22-12-2020 | 11:18:10
Online training provider GoodHabitz is pursuing its international growth ambition of becoming a rock-solid digital learning platform.
Anzu.io partners with Oracle Data Cloud to bring measurement to mobile and PC in-game advertising
22-12-2020 | 11:05:29
Anzu.io, the in-game advertising platform, has announced a collaboration with Moat by Oracle Data Cloud to provide impression delivery and General Invalid Traffic (GIVT) measurement across its platform.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
Amazon becomes world’s largest corporate purchaser of renewable energy
17-12-2020 | 09:05:00
Amazon has announced 26 new utility-scale wind and solar energy projects totaling 3.4 gigawatts (GW) of electricity production capacity, bringing its total investment in renewable energy in 2020 to 35 projects.
Logitech and Girls Who Code support initiative to close the gender gap in tech
17-12-2020 | 09:02:00
Logitech has teamed up with Girls Who Code, joining the international non-profit in its essential mission to close the gender gap in technology worldwide.
VICE Media renews partnership with SBS Australia
16-12-2020 | 12:05:27
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Unilever, Microsoft and ITV among 13 more companies to join The Climate Pledge
15-12-2020 | 11:30:03
Amazon and Global Optimism have announced that 13 new signatories have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Brand Finance identifies which brands will increase their market share in 2021
15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.
Ad tech leaders unite to establish new programmatic DOOH standards
11-12-2020 | 12:24:00
Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.
Uber, Cabify, Rivian, JetBlue and Boom Supersonic sign the climate pledge
04-12-2020 | 12:20:30
Amazon and Global Optimism have announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Gartner unveils top marketing predictions for 2021 and beyond
04-12-2020 | 12:14:10
Gartner, Inc. has revealed its top marketing predictions for 2021 and beyond exploring how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships.
Outernet London partners with Realife on immersive media attraction project
04-12-2020 | 12:10:16
Realife Tech has announced a three-year partnership with Outernet, a high capacity immersive media space under development in the heart of London's West End.
Visual Data Media Services partners with Endeavour Capital for next phase of growth
02-12-2020 | 11:49:59
Visual Data Media Services, an entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, has partnered with Endeavour Capital, a mid-market investment firm.
Fashion brand Gant selects Dept to design and build e-commerce platform
26-11-2020 | 10:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
20-11-2020 | 11:38:00
EyeEm has partnered with Geometry, WPP’s end-to-end Creative Commerce agency, to support and empower the global creative industry adversely affected by the global Covid-19 pandemic to launch #UpForCollab.
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
20-11-2020 | 11:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.
Datawords Group appoints Felix Elkmann to strengthen its position in the German market
19-11-2020 | 15:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.
Dutch non-profit start-up Spacebuzz awarded  four international Lovie Awards
19-11-2020 | 12:28:00
ESA astronaut André Kuipers’ SpaceBuzz won four prizes during the 10th annual international Lovie Awards presentation: Two Jury Lovie Awards – Best Narrative experience and Virtual Reality – and two People’s Lovie Awards from public votes.
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
19-11-2020 | 10:48:13
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, have announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.
Digital Design Agency BASIC joins Dept
19-11-2020 | 10:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.
Vonage, Evolutio enter strategic partnership, offer Vonage Contact Center to companies in Spain
17-11-2020 | 16:00:00
Vonage, global leader in cloud communications helping businesses accelerate their digital transformation, announced a strategic reseller partnership of Vonage Contact Center with Evolutio.
Outbrain appoints Magdalena Flick as Managing Director of Benelux
13-11-2020 | 11:35:00
Outbrain, the world's discovery and native advertising platform on the open web, has announced the appointment of Magdalena Flick to Managing Director of Benelux.
Logitech increases use of post-consumer recycled plastic at scale
13-11-2020 | 10:29:30
Logitech International, a design company and maker of cloud peripheral products, has announced its commitment to incorporating post-consumer recycled plastic (PCR) into its products at scale
TikTok announces new partnership with Shopify and Sony
11-11-2020 | 14:24:00
TikTok has announced two new partnerships in the recent past. The first is a global partnership with e-commerce platform Shopify and the second is a new music licensing agreement with Sony Music Entertainment.
Reprise launches global eCommerce unit, Reprise Commerce
10-11-2020 | 09:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.
Finland's F-Secure named Authorized Security Lab for Amazon's Alexa Voice Services
04-11-2020 | 12:25:00
F-Secure Consulting has become one of Amazon's few Authorized Security Labs (ASL) trusted to assess Alexa Built-in devices against Alexa Voice Services' (AVS) security requirements.
VICE Media launches multimedia project produced from user-generated content
04-11-2020 | 09:57:38
VICE Media Group has announced the launch of Source Material, an innovative and gripping multimedia project from VICE World News.
[Startup Interview] Joris van Lierop, founder, The Content Exchange, Netherlands
03-11-2020 | 13:20:05
The Content Exchange is a Dutch startup that targets editors, publishers and freelancers by offering them a content market place where they can do business with each other directly. The startup’s founder Joris van Lierop explains.
[Startup Interview] Kinga Incze, Founder & CEO, Mediaspace.global, UK
03-11-2020 | 13:17:00
Startup Weekly talks with Kinga Incze, founder of Mediaspace.global, a new, independent social platform for media, marketing, tech, law, innovation and regulation company based in London, UK.
Epsilon positioned at the center of Publicis Groupe growth strategy
03-11-2020 | 11:55:53
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.
Walgreens Boots Alliance renews, extends relationship with WPP to accelerate digital transformation, deep focus on communications
29-10-2020 | 08:57:00
Walgreens Boots Alliance has selected WPP as its global marketing and communications agency.
RTL Group sells shareholding in BroadbandTV
28-10-2020 | 15:39:00
RTL Group today announced it has completed the sale of its entire shareholding in Vancouver-based BroadbandTV to BBTV Holdings Inc., effective 28 October 2020, for €102 million.
Ericsson selected as BT’s 5G partner for London and major UK cities
28-10-2020 | 15:16:00
BT and EE customers are set to benefit from Ericsson 5G Radio Access Network (RAN) connectivity following the company’s selection as BT’s 5G RAN provider in the UK capitals London, Edinburgh, Belfast and Cardiff and other major cities.
WPP appoints Dr. Ya-Qin Zhang to the Board
26-10-2020 | 08:46:00
WPP today announces the appointment of Dr. Ya-Qin Zhang to its Board as a Non-Executive Director with effect from 1 January 2021. 
Virgin Media launches Google Smart Home trial in The UK
23-10-2020 | 14:05:00
Virgin Media has collaborated with Google Nest to trial a range of Smart Home products that can be easily added to customers’ existing packages.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
22-10-2020 | 10:59:24
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Samsung unveils new SD cards for content creators and photo enthusiasts
21-10-2020 | 10:02:14
Samsung Electronics, the world player in advanced memory technology, has unveiled the PRO Plus and EVO Plus, its two new lines of SD cards featuring  speeds and improved durability.
eMarketer, Starcom Worldwide, GlobalWebIndex release  annual report on state of global media
21-10-2020 | 09:55:49
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex (GWI), has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide.
Sony Europe launches the Apple TV app on select smart TVs
16-10-2020 | 12:40:44
Sony Europe has announced that customers can now access the Apple TV app on select Sony smart TVs to enjoy Apple TV+, Apple TV channels, new and popular movies, and personalised and curated recommendations.
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
15-10-2020 | 12:31:24
OpenSlate, a provider of content ratings across the world's largest digital platforms, has announced a partnership with TikTok, the destination for short-form mobile video.
Facebook ranks top globally in mobile app advertising
15-10-2020 | 12:28:00
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index.
Triple Digital partners with Ajax Amsterdam
13-10-2020 | 11:02:54
AFC Ajax, the biggest soccer club of The Netherlands, has signed Triple as their new digital partner.
MediaMonks invests in automating ad production to enhance speed and efficiency
13-10-2020 | 10:01:43
MediaMonks has been awarded an Epic MegaGrant to explore the next frontier in automated tabletop and production using Epic’s Unreal Engine, the world’s most open and advanced real-time 3D creation tool.
Instagram expands shopping to IGTV and reels
13-10-2020 | 09:52:40
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.
Blockchain advertising platform YOUengine set for launch early next year
09-10-2020 | 08:25:59
The Swiss headquartered new digital advertising platform, YOUengine, will launch in 5 test cities starting January 15, 2021 with a 50 city push in the works later in the year.
Nokia publishes call to action to deliver an ethical and sustainable 5G future
08-10-2020 | 18:00:54
Nokia has outlined a vision of a 5G-enabled world that delivers economic prosperity, opportunity for all people and a healthier planet.
[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
Vodafone provides 5G to MAS Supermarkets in Seville to improve shopping experience
08-10-2020 | 13:19:00
Vodafone, a pioneer in the deployment of commercial 5G network in Spain, has provided 5G coverage to MAS Supermarkets in Seville to offer its customers an improved shopping experience.
MediaCom appointed Uber’s global media agency
08-10-2020 | 10:02:00
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.
SAP commits 5 per cent of addressable spend to support social enterprises
07-10-2020 | 11:06:19
SAP has announced 5 & 5 by '25, a corporate initiative targeting five per cent of addressable spend with social enterprises and with diverse businesses by 2025.
[Vacancy] Logitech is looking for a Customer Success Manager
05-10-2020 | 09:48:00
Logitech is directly looking for a Customer Success Manager
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
02-10-2020 | 08:38:10
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.
Best Buy, McKinstry, Real Betis, Schneider Electric and Siemens sign the Climate Pledge
30-09-2020 | 17:05:00
Amazon and Global Optimism have announced that Best Buy, McKinstry, Real Betis, Schneider Electric, and Siemens have joined The Climate Pledge, a commitment to be net-zero carbon by 2040.
Nokia signs UN pledge calling for renewed global co-operation
29-09-2020 | 10:46:29
Nokia President and CEO, Pekka Lundmark has signed a joint UN Statement, UNITED IN THE BUSINESS OF A BETTER WORLD which was presented to the UN Secretary General
GroupM UK agencies attain new IAB certification on brand safety
24-09-2020 | 11:48:18
GroupM U.K., WPP’s media investment group, has announced that all five of its U.K. agencies plus GroupM U.K. and Xaxis U.K. have been awarded Gold Standard Certification 2.0 from the IAB. 
Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Verizon Media introduces platform capabilities to enhance live streaming experience
23-09-2020 | 08:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
22-09-2020 | 10:03:00
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
VMLY&R partners with Profitero to help brands optimize ecommerce marketing performance
22-09-2020 | 09:54:22
VMLY&R has announced a partnership with Profitero, an ecommerce analytics platform. The alliance involves a first of its kind “open ecosystem” which connects retail digital shelf analytics, media agencies and ad tech platforms.
Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
21-09-2020 | 15:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
Rokt appoints Pascal Ehrsam as SVP of Marketing
19-09-2020 | 08:10:10
Rokt, a global e-commerce technology company, has announced the addition of Pascal Ehrsam as Senior Vice President of Marketing.
Dynata acquires CrowdLab to grow brands and consumer research footprint
18-09-2020 | 21:08:11
Dynata, the world’s largest first-party data and insights platform, has announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions.
Samsung Partners with d’strict to create content for smart signage
18-09-2020 | 18:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
Amazon announces first recipients of investments from $2 billion Climate Pledge Fund
17-09-2020 | 21:03:00
Amazon has announced the first recipients of investments from The Climate Pledge Fund: CarbonCure Technologies, Pachama, Redwood Materials, Rivian, and Turntide Technologies.
Global advertisers unveil a new approach to cross-media measurement
17-09-2020 | 15:12:43
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
SEMrush acquires Poland's SaaS PR tech startup Prowly
17-09-2020 | 11:50:00
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Video ads and brand experiences lead to more purchases than ads alone, study
17-09-2020 | 09:06:00
A new study released by MAGNA, Roku, and IPG Media Lab dubbed “Valuing the Value Exchange,” demonstrates how marketers can use brand experiences that aide TV streaming content discovery.
Disney expands into Europe
16-09-2020 | 21:34:18
Disney+, the highly anticipated streaming service from The Walt Disney Company, has launched in Portugal, Norway, Denmark, Sweden, Finland, Iceland, Belgium and Luxembourg.
Amazon Music launches podcasts for customers across U.K and Germany
16-09-2020 | 21:27:00
Amazon Music has launched podcasts in the U.S., U.K., Germany, and Japan, across all tiers of service at no additional cost.
Germany ad agency Evvolution launches to connect clients with mobile audiences
16-09-2020 | 13:36:00
Evvolution, a German based ad consultancy agency, has launched with a new approach to an old challenge: reaching and engaging high quality audiences where they are.
HP advances sustainable printing with Managed Print Service
16-09-2020 | 09:34:00
HP has rolled out the planet’s most comprehensive carbon neutral Managed Print Service offering for HP-branded devices
Verizon Media launches OTT Smart Auction to bring real-time demand to OTT publishers
15-09-2020 | 16:01:00
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers.
Arcesium extends financial technology footprint into Europe
14-09-2020 | 13:39:00
Arcesium LLC, a global financial technology and professional services firm has expanded its footprint into Europe, opening a new office in London.
UK's curated audio platform for journalism Curio closes $9m Series A funding for international expansion
11-09-2020 | 13:56:00
Curio, the premium audio platform with a curated library of expert journalism, closed a $9 million Series A round led by Earlybird. Draper Esprit, Cherry Ventures, and Horizons Ventures also took part in the investment.
Apple extends clean energy footprint in Europe
10-09-2020 | 16:21:00
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.


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