TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E
605, a global player in television and cross-platform measurement, analytics, and attribution, and Deloitte Digital, the experience consultancy, have announced a collaboration that will accelerate time-to-market for 605’s newest product, 605 EXCHAN6E.
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Under the engagement, Deloitte Digital will serve as 605's exclusive software engineering and development provider, responsible for delivering a long-term roadmap of features and functionalities to further scale and augment 605’s existing 605 PLATF0RM® in response to the needs of the dynamic advertising marketplace. In this role, Deloitte will work side-by-side with 605’s internal engineering and software development organization.
Kristin Dolan, Founder and CEO, 605: “In the wake of unprecedented disruption within the advertising landscape, we are aggressively moving forward with our goal to provide a trusted, independent currency in response to market needs. This exclusive relationship with Deloitte is another step toward our objective and will enhance our ability to meet the growing demand for better and more effective television measurement solutions.”
605 EXCHAN6E will build on the capabilities already delivered to partners through 605 PLATF0RM®, a mature, highly scaled, and high-speed audience measurement tool that ingests over 1.2 billion relevant audience and advertising metrics daily across thousands of networks and affiliates. 605 PLATF0RM® is already widely deployed by various programmers, agencies, and brands.
Oliver Siodmak, Managing Director, Deloitte Consulting LLP and Deloitte Digital: “We are excited to collaborate with 605 on their mission to bring seamless, accurate, and varied measurement across linear and digital viewing to the market. The TV audience measurement environment is rapidly evolving to meet customer needs and expectations, and we look forward to supporting this industry shift toward better solutions.”
605 will launch an Open Partner Program to support the launch of 605 EXCHAN6E, allowing market-leading programmers, agencies, and advertisers to closely work with 605 to create an independent ecosystem with a stable, accurate, consistent and always-on medium of exchange for the trading of advertising.